Facebook Marketing Review - A Third Party Review of Using Facebook Marketing

Facebook is fast becoming the most popular website in all of internet land. Roughly more than 500 million people are registered Facebook users. Currently Facebook is the number 2 ranked website on the internet. Facebook is a worldwide phenomenon; hence as a business owner you have access to the entire world in terms of accessibility to markets. Here are some quick Facebook facts:

- 50% of our active users log on to Facebook in any given day

- Average user has 130 friends

- People spend over 700 billion minutes per month on Facebook

- There are over 900 million objects that people interact with (pages, groups, events and community pages)

- Average user is connected to 80 community pages, groups and events

- Average user creates 90 pieces of content each month

- More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

- More than 70 translations available on the site

- About 70% of Facebook users are outside the United States

- Over 300,000 users helped translate the site through the translations application

- Entrepreneurs and developers from more than 190 countries build with Facebook Platform

- People on Facebook install 20 million applications every day

- Every month, more than 250 million people engage with Facebook on external websites

- Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day

- More than 2.5 million websites have integrated with Facebook, including over 80 of com Score's U.S. Top 100 websites and over half of com Score's Global Top 100 websites

- There are more than 250 million active users currently accessing Facebook through their mobile devices

- People that use Facebook on their mobile devices is twice as active on Facebook than non-mobile users

- There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Very few people realize the powerful value of Facebook as a means to market to literally millions of people. Most people use Facebook to connect with friends and family. The most successful internet marketers out there are using the immense power of Facebook to build their business.

As a member of Facebook there are several inherent advantages which you can take advantage of. Facebook users are allowed to post notes, make groups, syndicate content with thousands of friends and add videos.

How can you use Facebook to grow your business?

Below are the steps to create a lasting and powerful marketing influence on Facebook. The four steps are:

1. Create a fun and compelling profile page

2. Create a group with your name in the title

3. Create a fan page with your picture and name

4. Add 25 targeted friends a day

Business success is all about building relationships. As such, the most important resource on Facebook is people. Therefore, one of the most important aspects of your Facebook marketing campaign is the number and type of friends you have on Facebook. There are many people with very few friends on marketing. On the other hand some people have a lot of friends but these friends are non-targeted friends. It is important to remember that you should never add no more than 5 friends within 5 minutes on Facebook in order avoid the risk of Facebook banning your account.

For your Facebook marketing strategies it is important to bear in mind that people only want to do business with people they know, like and trust. I encourage you to create a fun and compelling profile page. It is important to be as real as possible and inspiring on your profile. Make your profile attractive to others and focus on connecting with people who visit your profile.

To further increase the level of targeted friends you acquire in Facebook, you will want to join targeted groups. Join groups related to your niche or the type of audience or group of people you are seeking to target. In addition, when you begin joining these groups the other group members will begin to add you as a friend.

The third step to increasing your brand and get your Facebook marketing activities is to create a group of your own. To brand yourself as a leader online, you will want to brand yourself by placing your name in the title of the group. In addition, be sure to associate your face with your group. There are several advantages of building your personalized group on Facebook such as: unlimited number of people in your group, ability to message all your group members, and the ability to create invites for business opportunity events.

As with all other forms of marketing, the key is to position yourself as a leader in your niche. You should aim to brand yourself as subject matter expert in your particular niche. Focus on the value you would like to add to your target market which helps you to be highly responsive and enable you to proactively meet the needs of your following on Facebook.

After you've built your brand on Facebook as a leader in your niche, established good relationships with your friends and provided tons of value to your prospects, you should then seek to introduce your prospects to your business opportunity.

Kelvin Augusta is one of the top Network Marketing Coaches online, who combines a unique style of online relationship building, social media, and old school, traditional prospecting techniques to create a powerful combination of up front growth, duplication, and massive success. If you want Kelvin's formula for massive online success, visit MLM Internet Secrets

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Overcoming Facebook Marketing Myths

Many people try to avoid using Facebook to market their business. They don't really know enough about Facebook and how effective it can be for marketing purposes. Some of the more popular myths will be dispelled here.

If you are looking for a great way to really increase your visibility and reputation online, Facebook is an excellent way to do it. It has a phenomenal number of users and they are growing in number all of the time. When you think about that in terms of growing your business, it makes no sense whatsoever for you not to get involved (as a business person) with Facebook.

The following are some of the myths that people have bought into about Facebook.

Only kids use Facebook: Many people believe that Facebook has no benefits for business because the largest part of its demographic is young. That has actually started to change. The older demographic (35 ) of Facebook has grown dramatically and is still increasing to this day.
You are too old for Facebook: At the other end of the spectrum from the myth above, in addition to the demographic now being older, age has very little to do with your successful use of Facebook. All that really matters is that you have something to say that is valuable and interesting to other people with whom you connect online. If anything, older age can be an advantage because with age comes wisdom and insight.
Using Facebook is too time-consuming: Regarding the amount of time that is necessary to make Facebook work for your business, it all depends on how you manage your time.

If you put yourself on a structured schedule and you really are committed to sticking to that schedule, the amount of time that you devote to Facebook does not have to be overwhelming and all consuming. The benefits that you will receive from spending the time and effort far outweigh any disadvantages that you can think of.

In order to get the most out of your Facebook time, it is best to have a strategy in mind before you even start. Ask yourself what your strategy is and which goals you hope to achieve by interacting with people on Facebook. It is very important to have a clear understanding of why you are actually using Facebook to interact.
All you need is Facebook to get clients: We all wish that this were true. However, it usually takes more effort than that to build up your business and acquire new clients. Unfortunately, many people believe this myth and are so disappointed when it doesn't happen that way that they totally give up on Facebook after that. Facebook should be a part of your overall marketing strategy. It cannot be the entire strategy. Facebook is a great way to demonstrate your credibility and expertise. As you start to build relationships through Facebook, people will come to trust you and to turn to you for answers to their questions and solutions to their problems because they will consider you to be the expert.
If you have a personal profile on Facebook, you don't need anything else: This is a myth that many people accept as the truth. You should have a personal Facebook page that includes friends and family and a Facebook Fan Page that you use solely for business purposes. It is very important to separate the two. You certainly don't want your business associates to know about the details of your life that is personal in nature.

Facebook fan pages are public whereas Facebook pages are private. Because fan pages are public, the search engines can detect them and can rank them accordingly. You can also use your fan page to spread the word (virally) about your business offerings and your brand.Tips to help you to get a lot out of Facebook without putting a lot into it

Turn off most of your alerts: Based on your schedule, your goal is to spend a specific (and relatively short) amount of time on Facebook. If you leave all of your alerts on and you receive frequent notifications that tell you when someone has reached out to you, you will become very distracted and you will end up spending more time on Facebook (most likely for non-business purposes) than you should or than you intended.
Ignore meaningless applications: Facebook has a great deal of applications that are fun but that serve no purpose for you when it comes to business. It is different if you want to get involved with them in your "play" time.
Update your status on a regular basis: You should choose regular intervals to update your status and if something significant changes in your status in between those intervals, you should update it as it happens also.
Peruse your newsfeeds: You should pay regular attention to your news feeds, which consist of the status updates of your Facebook connections, and if something is of interest to you, either share it with others or make a comment on it.
Respond quickly: If someone has placed a comment on your wall, respond in kind with a comment of your own. You should respond as quickly as you can.
Announce your events: If you are involved with an event, share the information with other people. You should try to get as many people as possible involved.
Share your blog: Use the NetworkedBlogs or Notes application to import your blog postings, which will subsequently in your Facebook fans news feeds.What do you do next?

Continually update your page with fresh content: An effective way to accomplish this is by posting blog articles on a very regular basis.
Pose questions that require answers from other people: It is very important to engage your readers as much as possible. The more engaged you make them; the more discussions will be generated.
Be good to your fans: Allow your fans to take advantage of your business offerings, including special promotions, events and free giveaways.
Communicate: Let your fans know what you are up to in your business and allow them to interact with you regularly.Conclusion

After reading this article, you have hopefully been convinced that what you might have been feeling and what you believed about Facebook for business are not true. You can use Facebook for your business and all that it has to offer. So, jump right in and start connecting.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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Power Of Facebook Marketing For Product Launches and Affiliates

Facebook started out as a social networking site mainly intended for personal use. Its aim was simply to provide a platform for people to share their thoughts, photos, videos, and to interact with people. However, the administrators have eventually expanded to more features. Facebook fan pages are intended for personalities and companies to share their information to their consumers and fans. So when you create Facebook fan pages, you allow the user to share information to a different degree, given their different features. Facebook marketing is a proof that a business can succeed through online activity. Celebrities, organizations, and retailers depend on Facebook for marketing.

Facebook marketing is a very effective way to build your presence. It's relatively easy, since all you need is a computer. You can create Facebook fan pages and a Social Ad. You are going to specify to Facebook the kind of audience that you want to reach and where the traffic should be directed. Using Facebook for marketing is helpful because Facebook helps you locate your audience through age, gender, location, and interests. Facebook's widespread popularity is ideal for increasing your chances of capturing the awareness of your desired audience. Contact-to-contact association will help spread your products and services via referrals. Facebook also allots a section where certain ads show up on the side portion of their user's window.

Another benefit of Facebook marketing is the significantly lowered costs of marketing and advertising by almost half. More people are now relying on the internet than the print, television, and radio (although these platforms still matter). However, you can make yourself more reachable to your audience if you use a Facebook marketing tool. This is a great way to boost your online presence and complement your official website. Overall, Facebook marketing is the good tool for expanding your lists because Facebook has over 500 million active users and spend at least 700 billion minutes browsing Facebook every month. Moreover, the typical Facebook user keeps in touch with at least 80 groups, events, and pages.

Building Your List with Facebook

The most basic element of Facebook marketing is the Facebook fan page. Once you've put up your own fan page, you can invite people to Like your fan page. Members of your fan page will get constant updates when they open their Facebook account.

When you open the Facebook website, create a fan page by going to Pages. Click Create a page. It's very important to keep your fan page busy and updated with the latest details about your product or service. Post blogs or articles regularly on your wall, preferably things that are related to your product or service. You are going to fill your page with your brand so you have to decide what stays in the page and what doesn't. Fill out the most important information about your product and include a relevant profile picture. Keep the About section brief but comprehensive. Facebook marketing should be accessible to the audience so you have to make your fan page readable so your logos and graphics should be kept to a minimum.

Building lists using the Facebook marketing method involves interaction with the people. If you want to widen your list base, you have to be the first one to reach out to your audience. You can start by liking related pages to your product or service. Interact with other people by initiating and participating in discussions. Answer questions, polls, and surveys. Ask questions too, if possible. Any kind of information in those pages should be valuable because you will rely on it for information on how to improve your own page and Facebook marketing.

Once you've gathered a considerable fan base, encourage the members to talk by initiating polls, surveys, and questions yourself. Keep the fan page active and updated. Be friendly with your replies too. Express gratitude for positive comments and handle negative comments well. You cannot expect to please everyone so use those comments as a way to improve yourself.

Facebook Ads

A huge part of Facebook marketing is the Facebook Ads that you find on the right side of your profile page or your friends page. The Ads that you see pretty much speaks of what the person is all about. Facebook Ads are aimed at the person's age, education, location, and other interests based on the activity of the user. Advertisers usually promote their product based on a target group of people.

Payment of Facebook Social Ads varies, but the usual method is the pay-per-click method. You also have the option of activating a campaign, especially if there are certain times of the day or night when it is most profitable.

Facebook Ads are very easy to make. Go to facebook.com/advertising. Enter your website on the destination URL tab. Create a headline and an ad copy. Afterwards, post a relevant image for your ad. Once you've reviewed the visible details of your ad, it's time to work on the targeting filters. Setting your target filters is very important because it will determine the type of people who will advocate and patronize your product. You will target the geography of the people who will see the ads, as well as the sex, age, education, relationships, language, group and page membership, application usage, and other activities. Facebook will show you an estimated number of people you will be targeting. If you are not satisfied, you can always tweak the filters.

Once you're done, create a budget, bid, metrics and schedule of the page.

Conclusion

Facebook marketing is an exciting field of marketing and advertising products that can be pulled off by almost by anyone. However, the competition is going to be tough since it is accessible to everyone. But the thing is, you have to get the hang of using Facebook for marketing because people use this as a platform to connect with the world around them. The best way to start is to create a Facebook fan page. However, it doesn't stop there. People spend a lot of time online doing many things so you have to give them a good reason why you're worth their time. Constantly evolve and keep yourself updated. Remember, a well-maintained Facebook fan page attracts a large following.

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Basic Facebook Marketing Strategies to Generate Endless Leads and Dominate

According to Alexa, Facebook is the second most popular website next to Google. I researched more and found that around 30% of the global internet subscribers visit Facebook every day. Facebook currently has 300 million subscribers and is growing rapidly. 45 Million updates are made on Facebook every day and world wide users spend around 8 billion minutes per day.

What does it mean to you as an internet marketer? It is a large gold mine. Isn't it? However, How are you going to position yourself uniquely and promote your business on Facebook considering the large volume of updates being posted on Facebook every day? How do you grasp the attention of the Facebook users? The purpose of this post is to make you aware of the basic Facebook marketing strategies and tools that you need to successfully generate leads and dominate.

Always remember Facebook is a social network and should not be used to pitch your business. Prosperity in your Facebook marketing is directly proportial to the number of solid relationships developed with fellow users.So, Lets gets started

Facebook Profile

- A picture is worth thousand words. Make sure to add a picture in your profile
- Fill in your past info such as schools went and make it public so that people can find you through search
- Fill in your interests and make it public so that fellow subscribers could relate to you
- Fill in all your websites such as a blog, Twitter, your capture pages etc on your profile. By default, only your primary website is displayed. I would highly recommend to display all your websites in your profile. Anyone visiting your profile page could click on your URLS and learn more about you

Add Friends

After creating a profile, do not wait for things to happen. Go ahead and find and add few friends a day every day. It is advised that you can add up to 25-30 friends everyday. Excessive adding of friends will result in removing your page by Facebook administrators.

Interact with friends through like and comment

Once you have added a few friends and see their content on your home page, start interacting with them by liking and commenting on their updates. Commenting on updates could have a viral effect. When you comment on an update, your comment will show up on the updater's wall and is visible to all his friends. So, it pays to make intelligent comments and get traffic back to your page. Also, feel free to share quotes, posts, and videos that had a positive impact on you. Key is to interact with Facebook friends as much as possible.

Facebook Photo Albums

Feel free to share your pictures and videos with your friends on Facebook. People would love to know more about you through pictures and videos. If you have been to a networking event and have taken pictures with the leaders and fellow networkers, share those pictures with stories about the events and see the traffic to your website increasing

Facebook Videos

If a picture is worth thousand words, how much is a video worth? In 2009, video marketing has been growing rapidly and is here to stay. Facebook allows you to either upload videos or shoot a video instantly. More you share the videos, better it is. Do share your videos about networking events, funny incidents, achievements and any other video that could have a positive influence on others. I use the video feature of Facebook in a couple of ways and am seeing phenomenal results:

1. I introduce myself to recently added friends. A short video describing who I am and appreciating for friendship
2. I use instant Facebook video recording option to wish birthdays to friends

Facebook Groups

Group positions you as a leader and displays the value you can provide to fellow networkers. Facebook users who join your group can be converted to prospects for your biz by using effective attraction marketing strategies. It pays to establish a group and providing value to the members of the group through emails, invitations to an event etc. I also use groups in Facebook to identify like minded people and to promote my posts.

Facebook Events

Facebook allows you to create a public event ( viewable to all members of Facebook) and provides you URL that can be used to communicate on other social networks like Twitter, MySpace etc. I send an event invitation via email to all my group members. Event feature keeps track of the users status (attending, not attending, may be) about the event. I see an increase in numbers for the event when I blast a reminder email to people who were not sure or were planning to attend.

Facebook Wall posts

Evey user in Facebook has a wall where he posts messages and moderates the comments made. If you are a core Facebook user, I am sure that you must be posting and promoting your content on your wall. However, It is worth much more to learn how to post your content effectively on walls of the members having a huge number of friends. It can be done by giving a lot of value that could be beneficial to the users visiting the page. Facebook will disable your account if they see you spamming. So, be cautious while using this approach.

Facebook Notes

Do you have a self hosted word press blog? If no, I would highly recommend you to start blogging and provide valuable content. Facebook notes is an awesome feature you can use to make your valuable blog content visible publicly to all members of Facebook. Also, there are applications that imports your blog content into the notes in an automated way. Isn't that cool?

This feature would increase your blog traffic tremendously and ultimately your sales if you are using the blog as central hub/nerve center as I mentioned in my Attraction Marketing Blueprint post.

Facebook Applications

I am not a big fan of applications on Facebook as I generate enough traffic using the resources mentioned above. However, there are couple of applications that I personally use

Vuyou (Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you already might know the value of connecting with the prospect. I use this FREE video email application to connect with my leads as soon as they enter in to my sales funnel.

Networked Blogs: I use this application to increase the visibility for my blog. This is a cool application which allows Facebook users to subscribe to my blog and access my updates regularly.

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Social Media Marketing - The 10 Social Media Laws of Facebook

Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called "Facebook" and over 175 million people are active on this site.

Ok- I know that you may be asking," A LAW about Facebook?" Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on Facebook of you are going to get your message out. You must spend time on Facebook and get to know people. You must put yourself together a "Facebook blueprint" and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the 'Visibility Zone" on Facebook, and on the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your Facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful Facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a Facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don't stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on "settings" and then click on "network." You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your "Facebook email system." Go to "email" at the top of your Facebook profile page, and then click on "notifications."This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on Facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people's LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people's links on Facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group - then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

8) The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 Facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under "Upcoming"-these are the events that are upcoming. There is one unique twist: You have birthdays under the "upcoming" tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT'always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on Facebook. Put the term "events" in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on Facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the Facebook news feed, but also will allow you to "tag" others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn't THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on Facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the "featured" part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person's message on the Facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on Facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on Facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings...Doug Firebaugh

Doug Firebaugh is one of theTop Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. A Million people a month read his training letter.He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his FR-ee training letter -which includes 3 FR-ee gifts just for subscribing at http://www.passionfire.com - plus FREE ebook

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A Beginners Guide to: Using Facebook for Social Media Marketing

Welcome to this beginner's guide to setting up FaceBook for Social Media Marketing. In this article, I'll illustrate how a beginner can set up Facebook to raise the profile of their organisation. I assume you already know how to use a computer, connect to the Internet, and use a browser.

Introduction

Unless you've been living on a desert island for the past decade, you'll have heard of Facebook. It's used by millions of people the World over and it's a great way to connect with others.

This fact has not been lost on Marketers and Advertisers and they've moved to Facebook in their droves. Social Media Marketing, as it's become known, is a hot topic. Do it right and your organisation will benefit massively. Do it wrong and you'll disappear off the site like you never even existed.

What is Facebook?

Before talking about how to use Facebook for Social Media Marketing (SMM), it's important to take a moment to clearly understand what Facebook is. Facebook is an Internet based social networking application accessed via an Internet browser. The important element here is that it's for social networking. It's not designed for marketing or advertising (unless you want to pay Facebook to carry an ad for you). Abuse this fundamental viewpoint at your peril.

Everyone that joins Facebook MUST create a profile. It can be a Business Profile or a Personal Profile but you are only allowed one profile.

Creating multiple profiles is a violation of Facebook's Terms of Use and can result in all of your accounts being terminated.

I emphasise the above statement because it's really important. If you spend some time carefully crafting your online persona, it can be devastating to have it all taken away.

Business Profile or Personal Profile?

Facebook has only two primary profile types. A Business Profile or a Personal Profile. The personal profile gives you full access to all the features in Facebook. The business profile gives you access to administer your Pages and ad campaigns only. This is from the Facebook FAQ:

Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts.

Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer.

In addition, business accounts cannot be found in search and cannot send or receive friend requests.

Deciding upon whether to create a Business or Personal profile is a big topic on it's own. But, in short: If you intend to do Social Media Marketing, I strongly urge you to create a personal profile.

Security

Now you've created a personal profile. the very first thing you'll want to do is to check your Privacy Settings by selecting Account > Privacy Settings from the menu at the top right of the Facebook page. Take some time to work through these options before you start to use Facebook.

For example, one of the default settings is that your Family and Relationships are public. I'd suggest that you might want to limit this to friends only.

As another example, you may well want to keep some of your contact information, ie: your home phone number, private.

Completing Your Personal Profile

Once you've created your personal profile, Facebook gives you lots of hints on how to complete your personal information. Most of it is great advice and well worth following. Remember, what you're trying to do is setup your online persona. It will reflect you and your business. Let this guide your actions as you add information and photos.

Your aim is to have as complete a profile as possible so that your own friends will recognize you and will befriend you on Facebook. You'll also want your profile to be engaging enough so that you can make new friends online.

Adding Friends

Once your profile is ready, it's time to add some friends with whom you can communicate. Again, Facebook helps by offering to search through your eMail, Instant Messenger, Skype and other accounts to create a prospective friends list. Select 'Find Friends' from the menu at the top right of the Facebook page, next to the Account menu option you selected earlier.

You'll be presented with a list of contacts that also have accounts on Facebook and you can choose who you'd like to add to your friends list.

Adding current friends is the best way to get started with Facebook. Later, I'll show you how to add other friends.

The Wall and the News Feed

Facebook can be confusing at first so for now, I advise that you limit yourself to two main views when using it, the Wall and the News Feed.


The Wall. When someone first visits your Facebook page (or you visit theirs), the default view is the Wall. The Wall is a place to post and share content with your friends. The visibility of the items posted depends upon your Privacy Settings (see above, under Security).

News Feed. The News Feed is a constantly changing list of stories from friends and Pages (more later) that you follow on Facebook. It's only visible to you.

To get to your News Feed, choose the 'Home' menu option at the top right of your Facebook page.

To get to your Wall, choose 'Profile' from the menu at the top right of your Facebook page and then select 'Wall' from the menu at the top left of the page, just under your profile picture.

Using Facebook

Now you've set it all up, I suggest using Facebook for a while and getting used to it. Start some conversations and join in others. Write on peoples Wall or comment on what they've said. For now, it's not so important what you say (but remember that this is your online persona for you and your business so do apply caution) but it is important that you get some practice using Facebook.

And so, to Business...

Now that you've got to grips with the basics, it's time to create a Page for your business. To do this, go to your 'News Feed' page and select 'Pages' from the menu on the left side of the page. If you can't see that menu option, click on the 'More' button and it should then appear.

You should now see a button titled 'Create Page'. Click on that and then follow the simple directions.

The team at Facebook have written a number of documents that will help you create your Page. You can download the manual on creating Pages or visit facebook.com/FacebookPages#%21/FacebookPages?sk=app_7146470109 and follow a number of useful links from there.

Your Business Page

Once your page is created, visit it and you'll see a series of steps to get you started. At the top of the list is a button to 'Suggest to friends'. This is where setting up a personal profile (as opposed to a business profile) really helps you. Basically, Facebook will send an invite to any of your friends that you select, asking them to 'Like' your page. This is important because once you have 25 'Likes', you can get a custom URL for your Page that is then easier to find, pass on to others and even use on your business stationery.

Why is a Business Page Important?

The primary reason for creating a business Page is to separate your business life from your personal life. Many business users don't like to mix their personal and business life. While they may be very happy to share some information with friends and family, they may not want that same information made known to their business contacts.

Once you've created a business page, you can invite your business contacts to 'Like' your business page and communicate with them there. This way, you can enforce a separation between you the person, and your business.

Note also that you can add other users as administrators on the business page thus reinforcing the fact that the business Page is a separate entity from individual users.

If Facebook is for Social Networking, How Can I do Marketing?

Earlier, I said that Facebook is a social networking site and that you should abuse this notion at your peril. What I meant by this was that users do not log on to Facebook to suffer interminable advertising messages or to be marketed at. They come online to socialise. If you try and push your business on them, they will desert you.

But, with over 500 million active users on Facebook, there's a very good chance that some of them will be interested in what you have to offer. The 'trick' is to find who those users are, engage with them, provide them with content of value and then promote your product in the right way. I've come across a great phrase that sets the standard for how to do that via Social Media Marketing:

Seduce, don't molest.

However, the topic of actually doing Social Media Marketing on Facebook is large enough to warrant a whole series of articles on its own so I'll cover that in future articles.

About the Author

Derek Davidson runs WebGate International a UK based company that provide Gold Service website hosting Sign Up for GREAT articles on doing business on the web and Social Media Marketing.

(c) Copyright - Derek Davidson. All Rights Reserved Worldwide.

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Facebook Marketing - How You Can Get an Avalanche Of Customers

Some industry experts believe that Facebook marketing is going to be as big as Google marketing. If you haven't looked into Facebook or any of the other social media marketing sites, you could be missing out.

It seems like every type of business is getting on-board with Facebook marketing. If your business is still sitting on the sidelines, it's time to jump in and play. But before you get started, now is the perfect time to take a look at all the ins and outs of social media marketing.

Will Facebook Marketing Work for Your Business?

Everyone has read the articles, glossed over the tutorials and even watched a few of the how-to video guides on using Facebook marketing, but is there any proof that it will actually increase and improve your business?

Take Your Marketing to the Next Level with Facebook

InsideFacebook.com states the following fact about Facebook:

There are over 500 million active members currently using Facebook. Putting it into perspective, if Facebook were a country, it would have the 4th largest population on the planet.
Facebook has been translated into over 100 languages, penetrating nearly one third of the entire population.
Facebook's most recent quarterly growth rates has shown that active user numbers have increased by over 25% in 47 countries.
Over 85% of American women have a social network profile, with 95% of them on Facebook.
More than half of everyone who shops online has a Facebook profile.

While these numbers are huge you still have to ask yourself whether Facebook marketing can work for your business. The answer is simple: it depends on you and what you do with it.

Unlocking the Potential of Facebook Marketing

Even if you just consider the power that comes with the sheer volume of 500 million users, by bringing your business idea or niche marketing project to Facebook, you will have a huge opportunity to be seen by more users than ever before. You can attract new users to become "friends", and turn those Facebook friends into promoters, supporters and eventually clients just by implementing a well-planned strategy. Here are some examples:

An online publication called "Social Media Examiner" was launched in November 2009 by Michael Stelzner. He decided to not launch his publication using any of the traditional marketing methods. Stelzner instead launched his publication only using social marketing networks and Facebook marketing and achieved a number one rating on Technorati for business blogs. By the end of the first quarter, there were nearly 100,000 subscribers at the Examiner. Sound too good to be true? Yet Stelzner experienced a marked increase in sales and overall business.
Target is another example of moving away from sales flyers and traditional business promotions by launching a Party Planning Page. As a direct result of their marketing efforts, Target saw a 6% increase in sales. In fact, Target's Facebook Fan Page attracted 20% more direct hits by Facebook fans to their store. Additionally, those Facebook fans were found to have spent 33% more than other types of customers.
Morton's Steakhouse ran a Valentine's Day photo promotion on Facebook in 2009. As a result, sales and overall business experienced a large difference.

If You Work It, Facebook Works

Facebook marketing received rave reviews from analyst Kevin Ertell at ForeSee Results who stated that, "Facebook by far is the best place online to reach customers," and he went on to tell business owners, "Get a Facebook page and you will start making money."

So the question at the end of the day is, does Facebook marketing really work? And the answer, which is the same for many other business-related questions is, if you work it it will work.

You can find out more about using Facebook and other social media marketing strategies in your business and watch a free video featuring Facebook Marketing Secrets just by visiting http://myonlinemarketingcourse.com/facebook-a/. Learn how to build a Facebook business to enhance your websites and generate insane amounts of traffic in no time! You won't want to miss our Facebook Marketing Secrets.

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Facebook fan pages - key to social media marketing

The phrase "Social Media" is everywhere these days, and if you are like me, you may be a bit unclear about what it actually is... the infamous phrase "I'll know it when I see it" comes immediately to my mind!

I went looking online for a short, easy to understand definition and found this analogy:

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, however, you have very a limited ability to share your thoughts on the matter.

Social media, on the other hand, is an active two-way street that gives you the ability to communicate and respond.

As the internet develops and evolves, the various Social Media websites are also growing and changing. Several years ago, MySpace was the place to be but it is now, generally, considered to be on the wane. Likewise, on MySpace, 33% of its users are aged 17 or less.

Ravalry is a relatively new, large community based around knitting with over 1,200,000 registered users. As you would expect, its membership is primarily female and the average member age is not available.

Facebook provides this information about its users:


More than 500 million active users (I recently saw the number 600 million, but it hasn't been changed yet, on the Facebook site)
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook

As you can see, each Social Media site appeals to and has a different user base than any other site.

One of the powerful considerations about using a Social Media web site is the fact that most of them provide a level playing field when it comes to small business owners vs the big boys. For instance, you can build a Facebook Fan page for your offline business and so can a major automobile manufacturer. Within those Facebook Fan pages, both you and the multi billion dollar car maker have the same tools and resources. On Twitter, as another example, both you and the big companies are limited to 140 characters per tweet. They can't buy more characters and blast you out of the competition.

When considering which Social Media site to use with Social Media Marketing, you should consider the site's membership but you should also evaluate its culture and how the members interact. It is important that any Social Media site have a population whose interests are in line with your goals and, also, that it have a structure and pattern of interaction that is compatible with your objectives.

In addition, you must keep in mind that things change on the Internet, sometimes at breakneck speed. As an example, between March 2011 and May 2011, Facebook implemented some major changes which changed the whole landscape of using it for business. Suddenly, controlling the content on a business Fan Page and using product images to build a brand became game changers... for those who knew how to do it!

While a particular Social Media site may be a good fit now, be aware that it may not always be a successful marketing vehicle for you! Monitor the efficacy of any Social Media site you are using AND also keep an eye out for the next big thing!

With all of that in mind, at the current time, I consider Facebook and Twitter to be the Social Media sites most likely to be compatible with the majority of offline businesses and their needs.

In this article I am going to briefly cover Facebook, its structure as it pertains to Social Media Marketing, discuss some of the pitfalls, and propose some strategies appropriate to it.

Facebook Marketing for Small Business

Facebook's membership has exploded and is currently greater than 500 million, according to its own website.

It originally began as a way for college students to keep in touch with fellow students. As a result of that, the basic Facebook community seems to start from an academic basis, joining students and former students with friendship circles widening out from there. If you are like me, you will be shocked at how many members from your high school class seem to appear out of nowhere!

As part of the Facebook mechanism, possible Friends are suggested to you, based on Friends that you and the other person have in common. While you can do searches, it is hard to find and befriend a person that Facebook doesn't think you should know. On the other hand, Facebook makes suggestions that will extend your network, based simply on friends you may have in common with someone.

Another important mechanism is the Facebook Like option, which has now been extended beyond Facebook Profile pages and Facebook Fan Pages and out into the web at large.

A third and exceedingly important Facebook mechanism is the ability to link between websites, Facebook Fan Pages, and Twitter accounts. This can be done with a variety of website creation software options. At the moment, I am encouraging my clients to use the blogging software, WordPress, for non blog websites.

With WordPress as your website management system, once you have signed up for the Networked Blogs Facebook App(lication), you can set your website to show any changes on your Facebook Fan Page and your Twitter account. Your Twitter Account can be set to show Facebook Fan Page Comments along with Posts from your WordPress website. In addition, your Tweets will be displayed on your Facebook Fan Page and your website.

Now, I know that the previous paragraph was confusing so let me give you the abridged edition! In my example, you have three web presences for your business - A Facebook Fan Page, a website built with WordPress, and a Twitter account. Any Post made on one of those three sites will automatically appear on the other two sites.

This is VERY powerful and is a REAL time and energy saver IF you take the time to plan your web marketing strategies with this capacity in mind!

With the potential of getting a three to one benefit from any of your Social Networking posts, as described above, let me go a bit deeper into the opportunities afforded to an offline business by having a Facebook Fan Page.

NOTE - It is important to understand that while a Facebook Fan Page can be considered a potential web site substitute, it offers long term hazards that, in my opinion, are not worth the risk.

Building your business's primary web presence on a third party web site is taking the time, effort, and money to build a nice new house on land that you DO NOT OWN! You might be OK in the short term, but later down the road, you may lose you house, simply because you do not own the land.

While you may decide that it is efficient to start with a Facebook Fan Page, you should also plan to build your own website ASAP! As a business owner, you should be careful to own and control as many of your business assets as possible.

With that warning out of the way, before utilizing any Social Media site for your Social Media Marketing, take the time to read the site's ToS or Terms of Service. Do NOT assume that you know what is allowed and what is not.

As an example, you may have multiple Twitter accounts, but each account must be tied to a different email address. Any email address can have only ONE Twitter account.

With Facebook, any human is allowed ONLY ONE ACCOUNT! This means that any Facebook Fan Pages built for any businesses will be offshoots of your primary, personal Facebook account.

If for some reason, you do not want a Facebook Fan Page to be obviously tied to your personal account, you can set the Privacy setting to obscure the connection. In the case of most offline businesses, this would not be a concern. However, I have a number of online businesses, some of which I am open about and others that I have chosen to run from behind the scenes. There is nothing questionable about doing this, I just prefer to keep the connection quiet to minimize others copying my business model. However, ALL of my business Facebook Fan Pages are offshoots of my SINGLE personal Facebook account.

Part of the evolution of the Facebook Culture is that, in most instances, it is considered appropriate to ask other members to share with their Friends about your Facebook Fan Page or your new post or any of a number of other Facebook interactions. This is markedly different from other websites and their culture, and as a business owner, it is a powerful tool.

It is perfectly OK to ask others to LIKE your Facebook Fan Page. In fact, this can be an important traffic builder for your Facebook Fan Page!

Google AdWords vs Facebook Ads

Another online marketing benefit offered by Facebook is the option to use their Pay Per Click advertising. In the Facebook universe these are known as Facebook Ads - which seems obvious, but online, things are not always obvious!

Last night, I was on a call with one of my consulting clients and she mentioned that she had just gotten a $100 voucher for Google AdWords. She wanted to know if this would be worthwhile. I said that I thought that using Facebook, creating a Facebook Fan Page for her business, and spending her limited budget on Facebook ads would be a better use of her resources, even considering her $100 AdWords voucher.

I explained it to her this way:

Google AdWords and Facebooks Ads are Pay Per Click... each ad is shown (this is called an impression) and you pay when someone actually click on the ad.

While the mechanism for figuring ad payments is the same (PPC or Pay Per Click) the basis for showing an ad differs drastically between Google AdWords and Facebook.

On the surface, the ads themselves are similar. While they may or may not have a picture included, the text or content of the ad is short and presented in plain and simple text. Ads are displayed off the side in vertical stacks or within the body of the page's content. For the most part, these ads are subtle and unobtrusive.

However, the Ad Display Criteria is where the biggest differences lie.

In Google, AdWords are shown on the pages generated with Search Results as well as on website pages related to the Ad's specified search term. This means that Google AdWords are displayed using a mechanism of which terms are being used in online searches. As AdWords have developed, in some instances they are also displayed according to the geographical location of the person doing the Search.

Facebook actually takes an entirely different approach - Facebook Ads are displayed in front of PEOPLE who meet the demographic requirements that you have chosen.

To simplify further, Google AdWords are displayed based on the content of the page where they are shown and Facebook Ads are shown based on the interests, and even the physical location, of the person doing the looking!

As you can see, there is a radical difference between Google AdWords and Facebook Ads.

This is one of the reasons that I feel that Facebook Ads may be far more beneficial for offline businesses.

It is also important to note that when creating a Facebook Ad, you have the choice of sending people who click either to an offsite web page or to a specific Facebook Fan Page.

All in all, I consider Facebook a strong option for offline businesses, since you have the ability to target both demographically and geographically. The potentially viral effect that is inherent in the Facebook culture is another good reason for adding Facebook in to your online advertising mix.

WordPress works well for integrating Social Media options

Finally, if you are using WordPress to build your website to blog, it is relatively easy to integrate WordPress Posts, Facebook Fan Page Posts, Twitter Tweets, and possibly even, your Autoresponder Service messages, so that each one appears on the others... AUTOMATICALLY!

Between the timesaving automation available and the three for one currently available combining WordPress, Facebook, and Twitter, spreading your company's message across the internet has gotten MUCH easier!

Visit SurviveAndConquerCoaching.com and discover more information and solutions about the pitfalls of putting an offline business online! Also, be sure to check out Tink's Kindle Resources. Go to the Kindle store and search for "Tink Boord-Dill".

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Harnessing The Power Of Search Marketing Within The Realm Of Social Media

For so many years, Internet marketing efforts have heavily relied on search results. This marketing mindset remains to be relevant for a wide range of objectives within the province of marketing efforts, including lead generation and product sales. However, savvy Internet marketers recognize the necessity to integrate other marketing strategies and tactics that can sustain and elevate the effectiveness of the company's marketing programs.

It is extremely important for Internet marketers to consider a more holistic approach when it comes to search marketing priorities of the company. You have to adopt programs that will ensure that you remain within the radar range of your target clients in these modern times, where consumers tend to experience information overload. The race for consumer interest, engagement and attention has reached a new level and this means that you have to create a brand and deliver a message that don't just stand out from the rest of the pack. It is imperative that you don't confine your Internet marketing campaign on the transactional or sales outcomes but on branding and buyer influence as well.

As far as the modern consumers are concerned, Google is considered as an effective and relevant "filter" for the tons of documents that flood the Web. You are able to find the relevant or useful information and data that you need using the advanced indexing capabilities of Google and search engines. We have to remember that Google alone delivers relevant results in more than 11 billion searches each month.

Internet marketers need to recognize the major challenges that have to be overcome in anticipating the needs and preferences of their target audience. Consumer interest and behavior are continually changing and this impacts on how they search information and data through search engines. However, you have to remember that search will not be able to meet all the marketing concerns of the company.

There are several critical data and information that you need to take into account in your search marketing efforts. Of all the searches on Google daily, about 16 percent were delivered for the first time. So, how can an Internet marketing expert keyword optimize something that has never been queried before? Search terms are normally perceived to reflect the search objectives of the buyers, and Internet marketers normally associate them with the products or services that they are promoting and selling online. Suffice it to say, you need to understand customer interests, needs and pain points. This is what you must cover if you are "mining" for the most relevant keywords and key phrases for your search marketing campaign.

Social media is now an important lynchpin of Internet marketing. It has consistently captured the biggest share in terms of media attention, and Internet marketers need to stay on focus by integrating social elements in their marketing efforts online. There is synergy between search marketing and social media marketing, and it is important that you understand the importance and necessity of such integration.

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Discover The Main Benefits of Facebook Marketing on Your Business

Facebook has achieved overwhelming success in the online market. The site's ability to connect old acquaintances and strengthen existing friendships has led to its worldwide adoption among socially savvy computer users. This unique social networking platform has also become wildly popular among companies that want to market their products to a broad swath of the population.

Because Facebook makes most of its money on advertisements and micro-transactions, the site is constantly trying to attract new users from around the world. Although Facebook accounts are free, the site sees each new user as a potential customer who may generate revenue by clicking on advertisements or buying virtual goods in social games. Facebook wants other companies to benefit from this captive audience; since most of the site's money comes from ad revenue, it needs advertisers in order to survive.

Facebook marketing has become a massively successful way of selling products to an eager base of consumers. The site's "Page" system makes it easy for fans of a company to "like" a page with a single click of the mouse. Business owners can reach a wide audience even if the product they are selling is usually considered something that will only appeal to a niche market. Because users can see the pages that their friends have "liked," they are likely to sign up to receive updates from these businesses as well. This provides free internet marketing for small businesses that cannot afford massive ad budgets.

Some companies and celebrities may also choose to create their own profiles. These profiles are more versatile than pages because they allow users to have a base of "friends" that they can interact with in various ways. Because Facebook does cap the number of friends that one profile can be connected to, the "Page" feature may be a better option for large businesses.

Facebook has made internet marketing easier than ever. Companies can use the site to advertise their events for free. The "Events" feature allows users to invite all of their friends to a party, charity fundraiser, corporate event or concert in a few simple steps. All of the invited users can then pass the invitation along to their friends. Facebook does not charge for the "Events" feature. This convenient event planning program can be a serious money saver for businesses that are interested in Facebook marketing.

Larger businesses with an advertising budget to spare may want to consider buying ads on Facebook. Since users' Facebook profiles contain a great deal of information about their personal preferences, it is easy to target ads at a specific group of users. Advertisers can type in the keywords and demographics they want to target and gain immediate access to the users who would be most interested in their products. Companies can choose whether they want to pay per click or per view for their advertisements. This system makes internet marketing easier than ever for business owners who do not have extensive experience with purchasing ads online.

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How to Use Twitter for Your Holiday Marketing

ByNathaneal Mohr

Holiday Marketing Ideas, Tips, Strategies with Twitter

A lot of small business owners think that you have to have a huge list to be success at getting new customers this holiday session using twitter. The truth is using a list on twitter to get more business is just one tip, idea or strategy you can use when marketing during the holidays with twitter.

In this article I am going to go into the exact ideas and strategies that you need to understand how you can use twitter to attract more clients during this holiday session. These tips work even if you have never used twitter your entire life or don't have a list of potential customers following you at all.

Before we get into the exact tips of the small business marketing strategies we have to think about what your customers probably use twitter for. Well the probably use twitter to share their ideas and ask questions of their friends, or acquaintances.

The second idea to understand is that everything, anyone says on twitter during the holidays like Christmas or any other time can be simply monitored or observed by searching for the topics in one of the twitter search engine.

What this means to you is... that as long as you know what someone on twitter would be talking about to make them your ideal customer; then you can find those conversations in real time and offer your retail establishment as a potential choice.

Here are your action steps to holiday marketing with twitter monitoring.

Holiday Marketing Idea Number 1: Choose a Twitter Search Engine

There are a couple of them out there now. You can simply do a Google search for term "twitter search" and find a couple great solutions. Google has a custom search option that searches twitter now but the Google's custom twitter search has advertising on it that I find distracting.

Holiday Marketing Tips Number 2: How to Identify your Potential Customers

Once you found a twitter search engine you like. List out all potential key elements someone on twitter could be talking about that would qualify them as a potential customer for your business.

These could be words like "Christmas shopping" "your competitors business name" "Black Friday" or "the kind of products or services you sell"

Remember if you have a brick and mortar business to include the area that the business is located as one of your key terms. After you list out your terms just put your search terms in the twitter search engine.

Holiday Marketing Ideas Number 3

Now keep your eyes open for conversations taking place that qualify certain people on twitter as ideal customers for your place of business.

Once you spot someone or multiple people talking about doing their holiday shopping your next step is to join into the conversation they are already having by being helpful and friendly.

Holiday Marketing Idea Number 4

This is how to approach the conversation:

Imagine you are at a party and someone is talking about shopping this holiday session. Would you walk up to those two strangers and just pitch your store? Probably not, you might just walk up and ask them something like... "who you shopping for today" "how are you choosing where you should shop today" questions that politely invite you to join the conversation. Then you might offer some general advice that is just in their best interest.

Holiday Marketing Tip Number 5

Once you have the conversation going and you understand a little more about what they are looking for you can talk about coming to your store in a way that serves the needs they expressed in the conversation you had with them.

When you follow this holiday twitter marketing process using the

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Top 5 Social Media Sites for Web Marketing

For anyone with a web presence, web marketing is obviously a main key to success. Before social marketing, web site owners were forced to participate in low-cost, impersonal banner exchange programs or high-priced ad agency campaigns. In both cases, the return on investment negligible.

Then Came Social Media

Suddenly, web marketing became as easy as clicking a 'Like' button or adding a new 'Friend'. Website owners and site marketers were pleasantly surprised to find out they could create a simple yet moderately effective promotion and marketing campaign on their own. To maximize success however, you might want to consult any of the number of web marketing firms or professionals in the industry. Having an expert with experience creating the framework for a marketing campaign could be the difference between moderate success and phenomenal success.

Top 5 Social Media Sites from Nielsen ranked by time spent on each site

1. Facebook. This site is the reigning king of all social media. Users spent a total of 53 million minutes on Facebook last year. The next closest competitor, Blogger, came in at only 723 thousand minutes. One simple 'Post' on Facebook can, and often is, shared by hundreds or even thousands of Facebook 'Friends'.

2. Blogger. This site offers a platform that assists users in creating their own personal blog. Basically a public journal for amateur writers, Blogger has captured a niche market and rewards their users by providing fairly decent automatic search engine listings.

3. Tumblr. This social media site concentrates more on the 'media' portion of social media. Building on the notion 'content is king', Tumblr allows its registered users to add news articles, blog sites or other web sites to the Tumblr database. From there, readers can share the link or post comments. The more readers who recommend your site, the wider Tumblr distributes it.

4. Twitter. While Blogger and Tumblr are geared toward full-length articles and posts, Twitter strictly limits its tweets to 140 characters. Keeping the news brief and to the point, Twitter has become the darling of celebrities and the news industry. Also, while Facebook's numbers appear to be slowing, Twitter users are still on the increase.

5. LinkedIn. While the above four social media sites are geared toward social interaction, LinkedIn has found its niche in the professional community. Most professionals will admit that networking is everything, regardless of what industry they're in. Specializing in business information, LinkedIn has become an online hangout for co-workers, prospective employers and even future B2B customers.

Social media is a great place to launch a web marketing campaign. And the above five sites would be a great place to start.

Digital Synergy is a highly skilled and experienced web marketing firm based in Los Angeles, CA. We can provide you with professional web solutions -- from web design and web development to search engine optimization and pay per click marketing. Visit Digital Synergy and start your own customized web marketing campaigns now.

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SEO and Link Building Services for Social Media Marketing Of Your Websites

If you are not happy with your website's performance, it obviously means that you did not go beyond search engine marketing for promoting your business. If you do not keep up with the changing trends on the internet, you will be left behind for sure. The chances are that all your competitors will have already boarded the social media marketing bandwagon, and are enjoying even your share of the pie as we speak.

All of us use social might media networks to keep in touch with our friends and contacts. Even the school going children have accounts on Facebook, and they have a great time playing online games out there. It is has in-fact become more real than real life to adults as well. They log-on to their social networking accounts even before having their morning cup of coffee.

You stand no chance in succeeding with your online business if you are unable to harness the power of social media networking in your marketing efforts. You could use this huge platform to leverage the scopes of marketing in your business. Your website links will stay there for a long time, and the referral potentials are enormous. You could also hire link building companies for the job.

When you invite your friend on these networking websites, you are not just inviting that person. Your network is inviting his network to yours, thereby giving rise to a bigger network. All his friends get to know about your new friendship, and if they find real substance in your profile, they would like to become your friends directly, thereby growing your network exponentially. This should give you a good idea about how huge the platform can be if you were to use it for marketing your business. Wouldn't it be great if they clicked on your links out there and reach your business landing page?

Now since everyone uses social marketing, you will need to do better than them to get the bigger share of the pie. Therefore, you will need to hire link building companies who are experts in social media marketing.

Business is all about making the right investments and taking calculated risks. Advertising on Facebook allows you to target your potential clients like nowhere else, online or offline. In addition to Facebook and Twitter, there are thousands of other such networking websites from where you could drive the buying customers to your websites. You might want to check with experts in SEO and link building services about the social media optimizing for your business website.

The social media marketing (SMM) allows you engage with your potential clients, on a one-on-one basis. Link building companies have been helping their clients increase sales with SMM.

Some of their activities include conducting ongoing analysis of trends and changes, social media bookmarking, making new strategies, and developing latest techniques for getting better responses. Additionally, the companies offering SEO and link building services monitor the visitor trends and traffic to come up with smart ideas for SMM campaigns. They will be identifying the areas that produce good conversions, and the ones that don't work well.

SEO and link building services offer you with guaranteed results and increased ROI. They help you grow your list very fast, and more importantly it will be a highly qualified list that is comparatively easier to convert as customers. You could attract a lot of targeted potential clients to you websites by allowing them to do the exhaustive job of social media marketing for you.

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Even create your own Facebook business applications and marketing tools-

The idea behind using Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:

- Social Ads

- Pages

- Beacon

- Insights

- Platform

- Polls

These tools can help you to build awareness of your brand through Facebook and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using Facebook.

You can learn how to take further advantage of these features by visiting the facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads - and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other Facebook friends - they can leave comments and generally enhance the experience of a visit to your page.

You can use Facebook to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy - they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you'll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools - they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language - there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You'll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business - and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant

In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy

Even if they are on facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your facebook friends like your application, they will spread the word.

Leon Edward helps people to start, build, market and promote internet based home businesses and ways to earn money at home

Learn More about Facebook Business Applications at http://www.homebusinessit.com/facebookaplications

Learn the secrets to awesome success and wealth from the greatest minds in the field of personal achievement..Leon Edward recommends personal development training at [http://www.PersonalAchievementOnline.com]

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How to Make Use of Social Media in Internet Marketing Effectively

The internet is no doubt one of the most powerful tools when it comes to internet marketing. However, it is true that without the right strategies, internet marketing is bound to fail. Therefore, it is important for internet marketers to be updated on powerful internet marketing tools, and one of such tools is social media. In recent years, social media has become very popular all over the world, and many people have leveraged on social media so as to generate better sales for their products or services. It is important for you to realize that all your competitors also know about internet marketing and therefore, you must find a way to stand out from among them. One powerful and effective way is to use the social media.

So how exactly can you make the social media work for you for your internet marketing business? Well, the first thing that you need to realize is that as the name suggests, people are on the social media for social purpose. Therefore, you must create a page that is "social" in nature. What that means is that you need to create a page that is interactive. Make sure that the people who visit your page have the option of sharing their views about any particular issue that may be applicable. You should also have a page that allows you to have a two-way communication with your potential clients.

The next thing that you need to do to make the best out of social media marketing is to ensure that your page is always updated. People get bored and tired of seeing the same old content posted on your page day after day. Therefore, it is critical for you to keep your content "fresh". If you keep your page updated, people will always have the urge to visit and see what is posted. On the contrary, if they find the same old content in your page, they may get discouraged and stop visiting your page after two or tree visits. In addition, it is very important for you to ensure that you have an interesting page. People get excited when they see funny pictures or some funny comments posted on your page. Therefore, you should use such strategies to attract and to retain visitors.

Another thing that you must do is to give precise and accurate information on your page. For example, it is not prudent to have a very big picture of a packet of milk on your page when you are actually marketing cars. What that means is that you need to stay relevant when giving information about the products or services you are marketing. The message that you give on your marketing page should also be simple and short so that anyone who reads it can understand it immediately. Most of the people who use the internet are believed to have a very short attention span, and this is reason why you must do your messaging correctly. Click here if you want to know about other powerful tools which can help you get ahead of competition in internet marketing.

Jennifer is a small business internet marketing expert who can help you grow your business and achieve more traffic, higher sales conversion. For useful tips, visit her blog http://www.instantcashmillionaire.com/blog

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SMM - How to Start Successful Social Media Marketing

Social media has progressed a great deal in the last few years. People especially the marketers have suddenly realized the importance of social media as an important mean to bridge the communication gap with the customers. However, it is of immense importance that you know how to take advantage of social media. Social networking is the best place to put your advertisements. You can target almost all kinds of markets through social media.

The first thing that you can do to establish yourself as a successful social marketer is to build your reputation. For that, you can build your profile by putting a real life picture as well as detailed info of your expertise on the page. By this people will start realizing that you are an expert in the field and will turn to you for solutions to all their quarries. Your sole objective should be to make yourself prominent. This is the only way you will be able to attract people.

Once you have established your reputation, the next step becomes equally important. You will have to remain in contact with your followers. This formula holds true for both Facebook and Twitter. It is not sufficient to build up the contacts because nobody will pay attention to what you have to say if you do not get in touch with them on regular basis. You need to be genuinely caring towards people. You should show your soft side to all your audience. People, will like you even more if you are able to reply to their questions with comprehensive answers.

You can try to get in contact with other expert marketers and form an alliance. This will help both of you grow in the market. Other thing which you should consider while starting up on social media is that over reliance on one particular social networking site will not get you many customers. Instead, you should target 3 or 4 important sites to widen the social circle.

You can also place a link on your web site so people can follow you on Facebook or Twitter. Easily accessible links will encourage them to follow your activities. If they like your work, they will refer their friends to you which will help you grow even more. Other thing which you can do is to actively participate in online chat rooms and discussion forums. People liking your knowledge and opinion will be definitely interested in following your activities on social media.

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Daily Actions of Millionaires: 30 Days to Financial Freedom (Strategies for Starting a Successful Direct Marketing Business)

In this video, Jim MacKrell interviews millionaires direct marketing entrepreneurs and reveals time tested, proven strategies for starting a successful direct marketing business. This powerful, full length, information packed video reveals: 1) How to find and select the right products, information and services that could make you a fortune. 2) How to build a successful, highly profitable business, quickly and efficiently. 3) How to create ads and use the magic words that compel people to send you money. 4) How to use the internet to make money, regardless of whether you have any computer experience. 5) What a typical day in the life of a millionaire direct marketer is like and what you can learn from their activities.

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