How to Use Twitter for Your Holiday Marketing

ByNathaneal Mohr

Holiday Marketing Ideas, Tips, Strategies with Twitter

A lot of small business owners think that you have to have a huge list to be success at getting new customers this holiday session using twitter. The truth is using a list on twitter to get more business is just one tip, idea or strategy you can use when marketing during the holidays with twitter.

In this article I am going to go into the exact ideas and strategies that you need to understand how you can use twitter to attract more clients during this holiday session. These tips work even if you have never used twitter your entire life or don't have a list of potential customers following you at all.

Before we get into the exact tips of the small business marketing strategies we have to think about what your customers probably use twitter for. Well the probably use twitter to share their ideas and ask questions of their friends, or acquaintances.

The second idea to understand is that everything, anyone says on twitter during the holidays like Christmas or any other time can be simply monitored or observed by searching for the topics in one of the twitter search engine.

What this means to you is... that as long as you know what someone on twitter would be talking about to make them your ideal customer; then you can find those conversations in real time and offer your retail establishment as a potential choice.

Here are your action steps to holiday marketing with twitter monitoring.

Holiday Marketing Idea Number 1: Choose a Twitter Search Engine

There are a couple of them out there now. You can simply do a Google search for term "twitter search" and find a couple great solutions. Google has a custom search option that searches twitter now but the Google's custom twitter search has advertising on it that I find distracting.

Holiday Marketing Tips Number 2: How to Identify your Potential Customers

Once you found a twitter search engine you like. List out all potential key elements someone on twitter could be talking about that would qualify them as a potential customer for your business.

These could be words like "Christmas shopping" "your competitors business name" "Black Friday" or "the kind of products or services you sell"

Remember if you have a brick and mortar business to include the area that the business is located as one of your key terms. After you list out your terms just put your search terms in the twitter search engine.

Holiday Marketing Ideas Number 3

Now keep your eyes open for conversations taking place that qualify certain people on twitter as ideal customers for your place of business.

Once you spot someone or multiple people talking about doing their holiday shopping your next step is to join into the conversation they are already having by being helpful and friendly.

Holiday Marketing Idea Number 4

This is how to approach the conversation:

Imagine you are at a party and someone is talking about shopping this holiday session. Would you walk up to those two strangers and just pitch your store? Probably not, you might just walk up and ask them something like... "who you shopping for today" "how are you choosing where you should shop today" questions that politely invite you to join the conversation. Then you might offer some general advice that is just in their best interest.

Holiday Marketing Tip Number 5

Once you have the conversation going and you understand a little more about what they are looking for you can talk about coming to your store in a way that serves the needs they expressed in the conversation you had with them.

When you follow this holiday twitter marketing process using the

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The Aggregated Twitter Account

Of my million followers, like 800k r porn bots and they don't care about nuclear disarmament, comedy or SoulPancake. How do I impress them?

-Tweet from Dwight Schrute
This article is part of a group of posts focused on optimizing ROI in Twitter use.

Many users are employing Twitter as an information discovery tool, and many journalists are adopting the micro-blogging site for content aggregation. Such utilization lends itself to best practice. The following describes a method for structuring an aggregated Twitter account.

The focus of Twitter aggregation must not rely on typically accepted "follow-back" mandates currently being charted. Rather, attention should concentrate on content. As such, the account may need to be secondary, especially in commercial applications. Certainly other user feeds can and should be followed, but these will ideally be centralized and fixated with an eye towards relevance of the theme being amassed. In this way, pertinent applicability is maintained. Since neither transactional nor monetization activities are sought, follower counts and Klout scores can be discounted.

Note: this methodology will scarcely be of significance for most marketing efforts, but rather will have bearing for research and development. Ergo, the aforementioned practice of keeping an account of this type as secondary is advised. It should further be kept in mind that only those agencies with adequate resources for maintenance will find this technique viable.

The site's title should reflect the emphasis of the aggregated subject matter, thereby manifesting the indicated significance. Prospective consumers will in this way be given augury and explanation. This is not a necessity, but will further reinforce search trending.

Nebulous topics should be avoided; rather, specific categories are suggested. This will allow thesis convergence. If multiple themes are warranted, further individualized aggregated Twitter accounts should be considered. If, for example, the subject of blogging is to be assigned, allusions to other forms of written communication, e.g. poetry, screenplays, etc., will be extraneously inconsequential and not germane to the motif. Retweeting appropriate posts by those Twitter participants being followed on such sites is certainly applicable, however.

When using Twitter for accretion, conversation is unneeded and will prove adventitious. Dialogue is best reserved for Twitter accounts and other SNS where repartee is typical and welcomed.

The purpose of aggregation in this case is for data mining with the result of developing business intelligence for an informational advantage. The end result will be an enhanced ROI for Twitter use. Linking to articles that are on point will yield the optimized denouement. This will provide an easily accessible reference point when needed by all concerned associates, thus reducing the time allotment needed for investigation and analysis.

Twitter accounts used for erudition that is apposite to a pre-defined representation can be a boon not only for firm personnel utilizing the aforementioned Twitter feed, but contribute to the general knowledge base, and thus curated as well. In this way, users experience a win-win scenario, with advantage experienced by all.

About the author:
There is no sound, no cry, no voice in all the universe that can be heard until someone listens.
Gregory Stringer is a student of eCommerce, Social Media, and eMedia marketing. His blog, Grannelle's Social Media, is a collection of articles dedicated to the scholarly study of Social Media and eNetworking. He is also founder, CEO, and CMO for Grannelle, an eCommerce outsourcing firm.

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How Can I Use Twitter for Business?

ByConner R Hogan

Twitter was launched in July 2006. Since then it has continually grown, had a recent explosion in users, and started slowing down with the recent explosion of Facebook.

Does this mean Twitter is dying? No. I still use Twitter to connect with people, and send loads of Traffic to my blog. Twitter still Retweets links farther than other social media sites. Twitter is still an efficient way to grow your business.

So, how do I grow a business on Twitter? First we need to understand how Twitter works. Twitter lets you send Tweets, 140 characters or less, anywhere you have internet access to your Following. Your following are Twitter users who agreed to follow you, to receive all of your tweets as soon as you tweet them. Through these Tweets you can post interesting news about your company, or something that customers would like to see. If your customers like what you post, they can "Retweet" them to their following. Thus spreading the word about your company, and finding people who are interested in your offer.

Once you have your Twitter account set up, you will need to work on your profile. Your picture should be of you/ or your company. It needs to draw the eye to it. Have it be attention grabbing. Your tweets will show up upon thousands of other pictures. If yours stands out most, it will be clicked on the most.

Secondly, you will need a professional looking background. A twitter account with an appealing background will get much more positive feedback than a thrown together one. It is an odd statistic, but it is true. A bad background can ruin you.

Third, on your Bio, you will not need to post about your company, or your product. Place something interesting and or slightly controversial there. You only have 160 characters to play with, so try out a few different ones.

Under your bio you will want to place a link to your website. Something where these Twitter users can get to know you better. I use my blog. Others also use their company page.

Now that your account is set up what are you going to Tweet? Updates about your business? Yes. Interesting things involving your own industry? Of course!

Tweet a few things before following anyone. If you are looking for customers use this site, Twellow. This is a Yellow pages for Twitter. Search for people in your industry, and follow their followers. For example, if you are selling car parts, I would search Twellow for automotive dealers. Or car manufacturers. These companies have people related to your industry.

Check this out for more about Useing Twitter to Grow a Business.

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Facebook and Twitter Through the TV

Print this articleTwitter and Facebook are unique among the social network websites because of their large user base and constant stream of new content. Since both of these sites are updated frequently, it seems natural that people would want to use them in a similar way to TV viewership. There are various ways people can access Twitter and Facebook content from their TV screens, and ways they can interact on Twitter and Facebook to discuss their favorite TV shows.

Related Searches: Web-Enabled TVs

Many newer TVs feature Web content in addition to the standard network and cable TV channels. This content is mostly video or audio, such as Netflix, YouTube and Pandora radio, but often also includes social media such as Facebook and Twitter. Companies such as Vizio, Sony and Samsung all have TVs with Web content. These TVs generally don't have a browser, like your computer does, but instead have widgets or apps, each of which provides access to a specific Internet service. There is a Twitter app to display just Twitter, and a Facebook app that gives you access to just Facebook.

Set-Top Boxes

Another way Internet content is coming to TV screens is through set-top boxes. Several popular set-top boxes bring this content to the living room TV, but the one most successful at bringing Facebook and Twitter to the TV screen is the Boxee Box. This unusually-shaped box features a remote with a Qwerty keyboard on the back, making it easy to type from the couch. Verizon FIOS provides set-top boxes for its customers that feature Facebook and Twitter widgets.

Viewer Use of Twitter and Facebook

Studies show that TV viewers are watching TV and engaging in Twitter and Facebook activity at the same time, whether these viewers do it on their TV, laptop computer, tablet or smart phone. They are talking about the shows they are watching with their friends online. This provides many opportunities for the TV show producers and their marketing groups, but it also provides a challenge. Viewers on the west coast risk being "spoiled" and reading about the plot of an episode before it airs in their area, and overseas viewers have an even bigger problem since a show might not air in their country until weeks after it airs in the US.

TV Show Promotion Using Twitter and Facebook

Twitter is advising TV producers on how to use their service to market their shows. They encourage the use of hashtags that the producers specify as a way to help users find posts about their favorite TV show. Then suggest producers announce the hashtag with a specific call to action, telling viewers a question to answer or an action to take. On Facebook, since there is more multimedia integration, producers can share sneak peek clips of the show earlier in the day to build interest, and encourage "likes" and comments by asking viewers to speculate on what will happen on the upcoming episode.

ReferencesReadWriteWeb: Verizon Unveils their Vision for the Web-Connected TV. Sarah Perez. March 2009.Boxee: Tibber, a Twiter app for boxee. Avner Ronen. June 2009.Mashable Business: Best of Boxee: 5 Apps for Killer Entertainment. Jennifer Van Grove.The Guardian: Facebook says TV shows should be using Facebook Places check-ins. Stuart Dredge. April 2011.SocialWayne.com: New Twitter youtube video to show TV Shows how to use Twitter. Wayne Sutton. May 2011.Twitter Developers: Twitter on TV: A Producer's Guide.The Wall Street Journal: Tech Journal: TV Shapes Up as Web Battleground. Jessica Hodgson. Sept. 2009.Read Next:

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