Facebook mobile phone development code name for Buffy - the vampire HTC Foundry

According to AllThingsD reports "the Wall Street Journal" blog, several informed sources, said on Monday that Facebook has identified the development of its smart phone codenamed "Buffy" (Buffy), and was selected as the Division's HTC (HTC) phone names.

It is reported Facebook Smartphone code name of the American TV series "Buffy the Vampire Hunter" (Buffy - the vampire of the VampireSlayer). AllThingsD said citing Facebook people familiar with the statement, phone use the revised Google Android operating system and deep integration of Facebook basic functions and services, and supports a function to run the platform of class mobile applications HTML5 and other technical standards, so that the phone has.

Informed sources also revealed that the phone hardware OEM had questions, Facebook considers two manufacturers HTC and Samsung, but HTC has recently chosen. As the most recently selected Foundry Facebook phone is still some time away from the formal market, which is expected in the next 12 to 18 months after that. Informed sources say, Facebook Buffy phone project began two years ago, the project manager for Facebook is currently chief technology officer (CTO) Brett Taylor (BretTaylor).

For the above mentioned Facebook Buffy rumors mobile phone project Facebook hits added to a spokesman refused to comment. But the spokesman said: "Facebook mobile strategy is simple: we believe that any mobile device with a deeper level of social elements, its performance will be even better." We work with including mobile network operators, hardware manufacturers, operating system providers and application developers, including the entire mobile industry cooperation bring the world of public better social experience. "

HTC has become for the Facebook generation phone rumors HTC have chosen, also refused to comment.

Mobile strategy

AllThingsD of believes that the future of mobile business development for Facebook of crucial importance. Facebook "involved" the mobile phone business, although the market is many challenges, but also the company offer a wide range of potential business opportunities.

Facebook had previously said that its active mobile user has currently reached 350 million, and the company has with the world's 475 mobile operators achieve a partnership. While the Facebook application of the most popular types of Smartphone applications in one, but until now, become Facebook applications in the phone only to the role of technical assistance.

In other words, the Smartphone user, they are currently in the process which with the Facebook application, that is to say, look at his friend in the delivery of messages to Facebook, uploaded images and status updates, and so on. The mobile phone via Facebook, Facebook hopes greater progress: the user can immediately after the upload to the Facebook Web site Facebook use mobile camera. In addition, Facebook phone can contact address with the user Facebook friends list synchronization be achieved.


AllThingsD that is mobile in the phone Facebook business, without a doubt services be intense competition on the market. How the control of Google and Apple are two large mobile phone OS (Android and iOS) right to speak in this context, Facebook cause "Maneuver" of space is not large.

While with the Twitter social network integration has had Apple issues to achieve a partnership Apple years firmly in the hands of the iOS platform to run various applications of the control, but, since has. On the other hand, Google has Google social networking service to Facebook and Google Android would like to integrate device functionality.

AllThingsD that Buffy phone project means that Facebook of a major business transformation, will take place, that is, Facebook and mobile hardware manufacturers hope, a high level of integration of the service for smartphones Facebook to start. Facebook Chief Technology Officer Taylor said earlier this year, mobile devices and social networking service is "inseparable".

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