Social media is certainly hot right now, especially as a potential marketing tool for smaller businesses. But is the hype justified? To me, only one social media strategy really makes sense - it's a simple one and I'm going to tell you in this article what it is.
Just before I do though, I'd like to address two questions that people often ask me: what does 'social media' really mean, and is participating in it right for MY business?
What is 'social media'?
Social media are defined as 'web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts.'
The term has only become popular in the last few years but in fact online 'bulletin boards' and forums that have been around for ages would certainly meet that definition, because they're also about the key ideas of interactivity and 'user generated content' (in contrast to traditional media where professionals created content for one-way consumption by the audience).
At time of writing, the 'big four' social media sites are Facebook, Twitter, YouTube and LinkedIn (keep an eye on Google
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