Facebook Marketing - How You Can Get an Avalanche Of Customers

Some industry experts believe that Facebook marketing is going to be as big as Google marketing. If you haven't looked into Facebook or any of the other social media marketing sites, you could be missing out.

It seems like every type of business is getting on-board with Facebook marketing. If your business is still sitting on the sidelines, it's time to jump in and play. But before you get started, now is the perfect time to take a look at all the ins and outs of social media marketing.

Will Facebook Marketing Work for Your Business?

Everyone has read the articles, glossed over the tutorials and even watched a few of the how-to video guides on using Facebook marketing, but is there any proof that it will actually increase and improve your business?

Take Your Marketing to the Next Level with Facebook

InsideFacebook.com states the following fact about Facebook:

There are over 500 million active members currently using Facebook. Putting it into perspective, if Facebook were a country, it would have the 4th largest population on the planet.
Facebook has been translated into over 100 languages, penetrating nearly one third of the entire population.
Facebook's most recent quarterly growth rates has shown that active user numbers have increased by over 25% in 47 countries.
Over 85% of American women have a social network profile, with 95% of them on Facebook.
More than half of everyone who shops online has a Facebook profile.

While these numbers are huge you still have to ask yourself whether Facebook marketing can work for your business. The answer is simple: it depends on you and what you do with it.

Unlocking the Potential of Facebook Marketing

Even if you just consider the power that comes with the sheer volume of 500 million users, by bringing your business idea or niche marketing project to Facebook, you will have a huge opportunity to be seen by more users than ever before. You can attract new users to become "friends", and turn those Facebook friends into promoters, supporters and eventually clients just by implementing a well-planned strategy. Here are some examples:

An online publication called "Social Media Examiner" was launched in November 2009 by Michael Stelzner. He decided to not launch his publication using any of the traditional marketing methods. Stelzner instead launched his publication only using social marketing networks and Facebook marketing and achieved a number one rating on Technorati for business blogs. By the end of the first quarter, there were nearly 100,000 subscribers at the Examiner. Sound too good to be true? Yet Stelzner experienced a marked increase in sales and overall business.
Target is another example of moving away from sales flyers and traditional business promotions by launching a Party Planning Page. As a direct result of their marketing efforts, Target saw a 6% increase in sales. In fact, Target's Facebook Fan Page attracted 20% more direct hits by Facebook fans to their store. Additionally, those Facebook fans were found to have spent 33% more than other types of customers.
Morton's Steakhouse ran a Valentine's Day photo promotion on Facebook in 2009. As a result, sales and overall business experienced a large difference.

If You Work It, Facebook Works

Facebook marketing received rave reviews from analyst Kevin Ertell at ForeSee Results who stated that, "Facebook by far is the best place online to reach customers," and he went on to tell business owners, "Get a Facebook page and you will start making money."

So the question at the end of the day is, does Facebook marketing really work? And the answer, which is the same for many other business-related questions is, if you work it it will work.

You can find out more about using Facebook and other social media marketing strategies in your business and watch a free video featuring Facebook Marketing Secrets just by visiting http://myonlinemarketingcourse.com/facebook-a/. Learn how to build a Facebook business to enhance your websites and generate insane amounts of traffic in no time! You won't want to miss our Facebook Marketing Secrets.

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How to Listen to Customers on the Web World

Do you know the likes and dislikes of your customers? Despite investing huge amount on your E-commerce, are you unable to count satisfactory results? If so, then your business might be lagging behind to fit into your customers' need. Your clients/consumers decide the fate of your business and ignoring their choice will slow down the progress of your company.

In order to hear your customers, you can think about integrating your business websites with social media sites. These days, most IT-centric companies are using Facebook, Twitter, My Space and other networking sites to socialize their business on the web. Organizations are putting best of their effort to build their official accounts on the social websites and are investing their valuable time to interact with the social world.

Regardless of toilsome efforts, some business enterprises fail to get authentic connections to enhance their commercial set-up. This calls for the strong demand of social media marketing services in the business world. Social media marketing or social media optimization (SMO) focuses on increasing brand awareness and revenue for a particular business.

To know more about SMO, take a look at the advantage of taking social media marketing services for online business promotion:

• More exposure to business
• New business partnerships
• Direct traffic with increased goal conversions.
• Help a website to receive high search engine ranking
• Inexpensive marketing platform thereby reducing advertising costs.
• Publicize buyer-centric information about products/services.
• Unlimited connections worldwide.

When taking SMO services, consider contacting service providers which offer website designing packages. By taking assistance from those companies, you can get your personal accounts designed with your company's logo and other attractive layouts. For instance, you can ask the professionals to customize your Facebook business page with specific images that fits your business. Besides adorning the page with enlarged logo, you can expect to have your website feedback form on your FB account.

Besides getting tailor-made social media campaigns, you will be benefited with other website promotional activities like social bookmarking, corporate blog creation and its regular promotion, SEO activities to increase website ranking on leading search engines and many more.

So, get set to make social media plans and understand your customers even better. A few online marketing companies take delight to re-design their clients' website with user-friendly widgets and applications as per request. In addition to taking social media marking services, you can make mind to give a new look to your corporate websites.

As a Web Development Company, Red Chilli Media has already earned that prestige and reputation in the domain of its operations, which it deserves. Red Chilli Media now counted amongst the prominent players who are actively playing on the corporate field, contenting the domestic and overseas corporate clientele to the fullest.

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Curate Content More Profitably by Understanding Who Your Online Customers Are

ByNathaneal Mohr

This article on is here to help you better curate the content your customers will want. Because as we curate content more effectively we become better at keeping our ideal customers attention online. And as long as we are able to keep the attention of our target market we are able to share with them the reasons why they should by from you instead of your competitors.

The trick with starting to become great at curating content is to first understand your customers. More specifically you want to understand what kinds of content they want to consume and how they prefer to consume it. So I outlined a few questions that you can ask yourself or pass to one of your team members before anyone starts to curate content.

Take a piece of paper and in as much detail describe who your ideal customer is. Don't hold back, the more detail you put the better off you will be. You might find that you have more than one kind of ideal customer. If so take a special note of that but make sure you do one description at a time. After free writing a description go back and fill more detail like... How old are they? where do they live? What is their typical day like? What do they like? What do they dislike? What questions would they want answered?

What would they find interesting or entertaining? Do they prefer facts or stories? What media do they use as their primary communication tool? What method do they use as their secondary communication tool?

How do they prefer to consume information that is interesting to them? Do they prefer to read, listen or watch a video?

What kind of person would they connect with? Its important to understand what kind of person they would connect with and make the personality the driver that will curate the content. If that isn't you I would recommend you hire someone with the personality that will resonate with them.

This will deepen the relationship you are able to build with your target market and make it easier to build a relationship with them.

Once you outline this information you will have the foundation set to start and curate content. Your next step is to then put your content curator to work and collect the kinds of information that will be of interest to the ideal customer that you outlined. Then use the personality we described that will resonate with your target market to share it with them.

I am one of few Motivational Business Speakers that specialize in topics like content curation and Video Marketing Tips

if you would like to learn more feel free to connect with me on twitter

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Using Social Media When Your Customers Don't - Is It a Waste of Time?

First thing I do each morning when I get to work is log into my Facebook account. Many upper-management types would frown upon this, but as a social media strategist this is my job. Therefore, Facebook is a requirement for me. Before I begin my daily rotation of monitoring client pages, I happen to glance at a few posts on my personal news feed. These days, it's not unusual to find a friend or relative complaining about alleged privacy breaches by Facebook.

What does this mean, exactly? Well, if you were to search the Internet for news stories about Facebook, you may find a number of articles outlining changes in privacy statements, and whether or not Facebook claims ownership of any pictures or videos you upload. Check your friend feed long enough, and somebody will have shared such a notice. Now, we're not going to detail here Facebook's terms of service and privacy policies, but for the sake of argument let's examine what you should do for your business when the people you want to reach decide to drop off the site. This means one less pair of eyes sees the sales announcement on your Facebook page, right? Perhaps, but does this mean you should put less effort into social media optimization if you feel people aren't getting the message?

One thing I have personally noticed is that people in my feed who do complain about Facebook don't necessarily leave it altogether. Indeed, the site have proven useful in terms of finding information and keeping in touch with family and friends. There are measures one can take to protect identity and privacy, it's just a matter of simply doing it. As a business, you will want to maintain an active presence on Facebook because it remains one of the most visited networks online. Facebook URLs also come up in relevant search results, so be generous with your content.

Don't forget, too, you can also devote time to Twitter and YouTube, which also boast impressive unique visitations. What you don't catch through Facebook can be filtered into tweets. The upstart Google Plus network is also helpful, and now that businesses can set up pages you may wish to make room in your social media schedule for updating a page there.

Some ideas you may consider to boost awareness of your social media:

Devise a Twitter hashtag unique to your business, and use it often. Advertise the hashtag in your print and broadcast marketing endeavors.Utilize a Facebook-authorized contest application to draw traffic to your page. Be careful in how you use Facebook for such promotions, because they are known to penalize you.Concentrate on YouTube and encourage customer feedback videos, offering incentives to people who record testimonials.

Social media may change in the next several years, but it won't go away entirely. Adjust to general preferences and think outside the box as you use social networks to advertise.

Kathryn Lively is a freelance writer specializing in articles on social media writing and Virginia web design.

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