Most businesses create a Facebook page to stay connected with both existing and prospective customers.
The sustenance and growth of your business depends on attracting new customers as well as retaining existing ones.
Most companies carrying out business to business (B2B) and business to consumers (B2C) ecommerce activities use social networks to enhance their goodwill and reputation.
When a B2B company uses its business page on Facebook in a planned manner, it can easily build a healthy relationship with both customers and prospects.
Here are five ways to use Facebook as a great business marketing tool...
Facilitate Two Way Conversation
Along with advertising your products and services, you can use Facebook page to interact with customers.
Make sure you facilitate a two way conversation by understanding what your customer's problems, challenges and concerns are and once you understand their mindsets, it will be much easier for you to attract, impress and engage them by posting relevant content.
Stay Connected to Your Facebook Page
For marketing purposes, you must encourage fans to communicate with each other and share their experience by posting comments and feedbacks.
You may sometimes receive negative comments from fans, but you can convince and retain customers by addressing the issue with a higher level of sincerity and understanding.
Success stories posted and highlighted on your Facebook page will make it easier for fans to compare the quality of products and services offered by your competitors.
Engage Both Customers and Prospects
Most people prefer to buy products offered by a company they can easily connect with.
If your business uses its fan page on Facebook in a planned manner, you can build a personal rapport and relationship with millions of people regularly accessing the popular social networking website.
Your fan page will also act as the face or identity of your business to communicate with both existing and prospective customers.
Once you add a face to your advertised brand, it will impress more Facebook users and convince them to avail products you offer.
Share External Links, Images and Information
Use your Facebook page to engage fans in a more effective manner by cross-promoting links, images, articles and similar content posted on other websites and social networks.
As a B2B company, you have options to share videos and images related to industry specific events and generic promotional campaigns.
These details will be able to hold the attention and interest of fans and encourage them to regularly visit your fan page.
Similarly, you can connect your blog feed to your Facebook page with an intention to enhance the reach of content posted on your business fan page.
Encourage People to Share Your Content
Information and details posted on your Facebook page can reach more Facebook users, when these are shared by your fans.
Therefore, you must spend some time in making your content interesting and fun by targeting interests of people who have liked your business page on Facebook.
You must keep your content concise and simple, yet include relevant visuals, humor and brevity to hold the attention of your fans and impressing them to share your content on their personal Facebook walls.
Daniel Dwase is a Facebook marketing expert. Visit his website today to discover How To Harness The Power Of Facebook To Make Massive Online Profits.
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