Google Plus has been floating around the Internet since July this year, and was quickly taken up by those mainly in the tech space. The rest of the world, well, they are still on Facebook.
Back in late October of this year, Google opened up the flood gates for businesses to go and claim their page, much like you can do so on Facebook. The thing is, you ask your average business owner if they are on Google Plus, and most likely you are met with a hollow stare, or you may even get a "I'm not sure what I need to be doing on there".
That's pretty standard stuff in any new Social Media platform, and really most businesses have just gotten comfortable using Facebook and Twitter.
In normal circumstances I would suggest to these businesses that they just focus on where their main market hangs out - Facebook.
However, Google Plus has an ace up its sleeve, and dangles a carrot that pretty soon any business owner or any web property that relays on organic Google traffic will not be able to ignore. Google Plus results are now showing up in organic search results.
This means is that if you're publishing or sharing your content on your Google Plus business page, it is now eligible to start showing up in search results. The end result is more traffic to your web properties, and taking ownership of more real estate on the front page of Google.
How many of your competitors do you think are on to this?
Of course this is only weeks old at time of publication, although it is very clear this is a huge trump card in the battle of businesses Social Media activities.
Our advice is to go claim your Google Plus page, (first you will need a personal profile) it's very simple, literally five minutes work.
Updating and sharing your content is again a simple task that takes just a couple of minutes per day.
There are some drawbacks, the main one being that only the person who claims the page can be an admin of the page. This needs attention by Google quickly.
Another drawback I find is you can only follow people who are already following you. However in all fairness, this will stop business pages from spamming and annoying the hell out of people.
Google are giving the Plus project the highest priority right now, so we know that there is more surprises to come.
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