Social Media Content: 7 Steps To Creating A Successful Posting Plan

Is your posting on social networking sites carefully planned? Are you seeing the results you desire from your social media content? If not, you need to create or update your plan for building your online presence. Here are seven basic steps to creating a successful social media content creation and posting plan.

1. Identify your desired audience.

Be as specific as possible. List characteristics, wants, and common problems they face at the top of your social media content creation and posting plan.

2. List places where these people already hang out.

Will you find them on Facebook, LinkedIn, Twitter, or a specific professional forum? Are they members of your Chamber of Commerce or recent conference attendees? Add columns to your plan for each location you may want to post information.

3. Listen to their needs and desires.

What are they looking for? What questions are being asked? What do they really want? Be sure to include these as themes in your plan.

4. Learn what format they prefer for consuming content.

Do they want an audio to download and listen to during their commute? Does video hold the greatest appeal? Are they busy professionals or speed readers who could read your message in thirty seconds without listening to or watching you for six minutes? Are they educators who need to preview your content quickly in order to determine if you meet their school guidelines for appropriateness? Make note of content formats on your plan so you always know what link will be most desirable to a prospective customer.

5. Take stock of what you already have to offer and where you are lacking a presence.

Do you have articles and not much else? You could turn these into audios, break them into short blog posts, or create a series of tweets. Do you have audios or videos that could be transcribed into an article? Use previously created content to make it easier to post frequently and consistently. Use your plan to stay on track of your ever-expanding online presence.

6. Include a call to action.

Just as you know what your audience wants, you should know exactly what you desire to accomplish with your social media content. Your plan should include both an easy-to-follow call to action and a specific outcome you hope to achieve when people follow your instructions. Putting it in writing makes it easier to see where you might need to make adjustments.

7. Make note of your current social networking results.

Are people commenting on your articles, blog posts, Facebook updates, and tweets? Are they retweeting and sharing? Are readers clicking through to your Web site? Are visitors contacting you? Are they making a purchase? What do you need to change-your call to action, where you post, how often you share valuable information-to reach your goals?

A sample entry in your plan might read "Where: Twitter, Date: 12/1, Theme or title: social media plan, Format: video link, Call To Action: download template, Result: # downloads."

Know your audience and what they want then create content in formats that appeal to them. Post your valuable information where they will find it easily. Share your expertise in multiple locations for maximum exposure. Include a call to action. Aim to post consistently on a daily, weekly, or biweekly basis based on your desired outcome, and track your results.

Are you ready to boost your social media presence with a carefully thought out plan? Follow the steps in this article and in my free online presence checklist at http://www.DebbieLynnButler.com.

Too busy to do it yourself? Save time and shine online with my ghostwriting, editing, and/or posting services. Say the Butler did it and get articles, blog posts, e-books, newsletters, informational products, social media updates, and Web page content done for you.

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SMM - How to Start Successful Social Media Marketing

Social media has progressed a great deal in the last few years. People especially the marketers have suddenly realized the importance of social media as an important mean to bridge the communication gap with the customers. However, it is of immense importance that you know how to take advantage of social media. Social networking is the best place to put your advertisements. You can target almost all kinds of markets through social media.

The first thing that you can do to establish yourself as a successful social marketer is to build your reputation. For that, you can build your profile by putting a real life picture as well as detailed info of your expertise on the page. By this people will start realizing that you are an expert in the field and will turn to you for solutions to all their quarries. Your sole objective should be to make yourself prominent. This is the only way you will be able to attract people.

Once you have established your reputation, the next step becomes equally important. You will have to remain in contact with your followers. This formula holds true for both Facebook and Twitter. It is not sufficient to build up the contacts because nobody will pay attention to what you have to say if you do not get in touch with them on regular basis. You need to be genuinely caring towards people. You should show your soft side to all your audience. People, will like you even more if you are able to reply to their questions with comprehensive answers.

You can try to get in contact with other expert marketers and form an alliance. This will help both of you grow in the market. Other thing which you should consider while starting up on social media is that over reliance on one particular social networking site will not get you many customers. Instead, you should target 3 or 4 important sites to widen the social circle.

You can also place a link on your web site so people can follow you on Facebook or Twitter. Easily accessible links will encourage them to follow your activities. If they like your work, they will refer their friends to you which will help you grow even more. Other thing which you can do is to actively participate in online chat rooms and discussion forums. People liking your knowledge and opinion will be definitely interested in following your activities on social media.

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Daily Actions of Millionaires: 30 Days to Financial Freedom (Strategies for Starting a Successful Direct Marketing Business)

In this video, Jim MacKrell interviews millionaires direct marketing entrepreneurs and reveals time tested, proven strategies for starting a successful direct marketing business. This powerful, full length, information packed video reveals: 1) How to find and select the right products, information and services that could make you a fortune. 2) How to build a successful, highly profitable business, quickly and efficiently. 3) How to create ads and use the magic words that compel people to send you money. 4) How to use the internet to make money, regardless of whether you have any computer experience. 5) What a typical day in the life of a millionaire direct marketer is like and what you can learn from their activities.

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