Latest Facebook Paid Advertising Tips - How You Can Create Facebook Ads That Bring Targeted Leads

The explosion of Facebook has had a tremendous impact on Internet users everywhere, as virtually anyone online is also on Facebook. This has also led to an incredible opportunity for Internet marketers to take advantage of the wealth of Facebook traffic that occurs on a daily basis. Facebook Paid Advertising gives the Internet marketer the ability to specifically target the market of their choice, whether the demographic is based on a certain age group or people that share the same interests; this create a more successful marketing campaign, as your Facebook ad will be targeted to the groups who would be most interested in your product.

You can use Facebook Paid Advertising to reach the specific audience that you determine will drive your marketing efforts with the most profitable results; simply couple your research demographics with profiles on Facebook. By taking advantage of Facebook Paid Advertising, you will be able to decrease the amount of energy, time and money spent on your marketing efforts.

The best part of using Facebook traffic and Facebook Paid Advertising is the inevitable boost you will see in your conversion rates. Unlike other media, whether in print or on virtual sources like Google Ads, Facebook Paid Advertising will generate the most effective leads that will have a higher chance of converting to actual sales.

The first step in your Facebook Paid Advertising campaign is to create an account - otherwise, you will be unable to take advantage of Facebook traffic and the enormous money making potential that facebook paid advertising provides. After establishing your account, navigate to the Facebook ad page, where you will find a list of conditions required for marketers to meet before creating their Facebook Paid Advertising.

Do not forget to make sure your Facebook ad is creative and intriguing; even the most popular sites will not convert if no one wants to click on the advertisement. If you do not make the effort to create persuasive marketing material for your product, the inherent power of Facebook Paid Advertising will be lost and you will be effectively wasting your money on a Facebook ad.

The optimal Facebook ad consists of the following: a captivating picture that is 100 x 80 pixels in size, an appealing title of twenty-five characters, and supplemental text consisting of just 135 characters that will attract your target audience. Facebook's Design Your Ad feature will give you this information as well; the Facebook ad page is also the place where you input your URL information.

You will begin to narrow down your target Facebook ad audience once you have completed this step. The best way to determine your target Facebook ad audience is to use keywords-- look at the likes and dislikes and common traits of the people who would be most likely to purchase your product.

After your target Facebook traffic is established, you will select the type of advertising method you will employ-- whether it will be pay per impression (pay per view) or pay per click (PPC). In terms of success rate, there is no difference between the two methods-- so do not worry about which one may edge out the other. The only real difference is in cost-- though the difference will be minimal, so the choice is really a personal one.

Facebook Paid Advertising will truly revolutionize PPC marketing, So take advantage of it and take action!

If you want to get started on the Facebook Marketing Secrets that can create profitable results for your marketing campaign, just visit http://myonlinemarketingcourse.com/facebook-a/ for more information.
Within a short amount of time, Facebook Paid Advertising can create highly targeted traffic for your site. Just by making use of Facebook Paid Advertising and these Facebook Marketing Secrets.

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Video Games: The New Battle Ground Of Advertising

ByChristopher Melotti

Let's face it: in such a fluid market as we experience today, marketing and advertising campaigns are extremely different to what they were five minutes ago, and it seems like just when each business and organisation gets a grip on 'the next thing', the next-next thing is already in full-swing.

Video games are often associated with children and not productive business, but on this note, the new and extremely profitable niche of reaching consumers through video games is, in fact, becoming extremely big business. Some are predicting that, in the United States of America alone, consumer spend on video game software will reach $70 billion, which is nothing to laugh about.

With consumers being constantly bombarded by traditional advertising media and messages, the savvy modern consumer has learnt to avoid or block out messages in ordinary scenarios; however consumers are in a different, more relaxed head-space when enjoying a video game, which is why this 'playing is paying' trend is already on the rise. On top of this, the average gamer is not 10 or 15 years old, but in fact, 37 years old, and there is almost a 50-50 split between the percentage of women and men. On top of this, these consumers tend to be very loyal by nature. In summary, brands have a very interesting opportunity here.

As I gamer myself, I know that, when playing a video game I enjoy, I become totally immersed, and hence passionate with the experience, and as a result, my mind is far less guarded and completely open to all stimuli presented to me. My experience is certainly not unique, and it is this frame of mind that can allow businesses to better connect with potential consumers in their more favourable chosen environments. The average gamer participates in this 'open minded trance' for about 8 hours a week, which is quite significant, and it is this degree of exposure, combined with the emotive availability of potential consumers that can allow this channel of advertising to be so successful.

So, translating this concept into the actual gaming world is easier than some would think. With large games becoming increasingly popular online and forever more realistic, it is easy to interject a brand into a video game just as it would be in the real world. This means, the game can be a First Person shooting game, and have a branded Soda truck drive by, or the pause menu can be on the screen of a branded mobile phone, or the fantasy character could buy a real life branded food for energy, and so on. These little subtleties create top of mind recall for consumers, in an accepting gaming environment, whilst not being too in-their-face and triggering their advertising filters.

Let's also not become too restrictive with our definition of advertising in games- it is not just massive, graphic intensive computer and console gaming that have this potential, but also other media such as banner, mobile phone and social website gaming too. Consumers love interactivity, rather than bombardment and forced viewing, and with social networking and mobile phone usage on the definite rise, combining a corporation's messages with a game that consumers wish to play will create greater acceptance and hence access through incorporating messages in a new light. Mini-social games like Farmville and Mafiawars that are popular, to the point of viral on the social website, Facebook, have been seamlessly and successfully utilised by companies such as McDonalds, who offer incentives and advantages to players who interact with their stores within the game.

There is a trap however that advertisers must be wary of, which I call the 'Fine Line Balance of Gaming Advertising'. As mentioned, consumers have adapted so as to reject advertising bombardment, and, product placement that interferes with the enjoyable gaming experience will set off alarm bells in their head, and could even lead to an unfavourable response to a brand. This can also tie into ethics- as marketing and advertising professionals, we wish to make messaging streamlined within the game, not a hindrance or saturation; if we do, it causes detriment to all parties.

Just as over-advertising in games is dangerous, so is under-advertising. There was a big ad campaign recently on Australian television that showed a man being abducted but a crazy scientist, and it contained a 'call to action' for consumers to go to their website and finish the story. Whilst the game was very well executed in terms of using social media sharing and gained a lot of exposure to the target market, the consumers had absolutely no idea that it was a campaign to promote sales for a particular brand of snack food chips.

So, finding new, innovative channels to promote favourable brand messages can be a complicated and difficult task for brands and organisations working within ever increasingly insular markets, however gaming offers a refreshing way to potentially reach consumers who are already open to stimuli at the time of playing. Finding the correct balance and game media type is critical for success in this niche, however the audience exposure is, by far, potentially worth the pay off.

Christopher Melotti 22/11/2011

Christopher Melotti
Sydney, Australia
cmelotti

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