Latest Facebook Paid Advertising Tips - How You Can Create Facebook Ads That Bring Targeted Leads

The explosion of Facebook has had a tremendous impact on Internet users everywhere, as virtually anyone online is also on Facebook. This has also led to an incredible opportunity for Internet marketers to take advantage of the wealth of Facebook traffic that occurs on a daily basis. Facebook Paid Advertising gives the Internet marketer the ability to specifically target the market of their choice, whether the demographic is based on a certain age group or people that share the same interests; this create a more successful marketing campaign, as your Facebook ad will be targeted to the groups who would be most interested in your product.

You can use Facebook Paid Advertising to reach the specific audience that you determine will drive your marketing efforts with the most profitable results; simply couple your research demographics with profiles on Facebook. By taking advantage of Facebook Paid Advertising, you will be able to decrease the amount of energy, time and money spent on your marketing efforts.

The best part of using Facebook traffic and Facebook Paid Advertising is the inevitable boost you will see in your conversion rates. Unlike other media, whether in print or on virtual sources like Google Ads, Facebook Paid Advertising will generate the most effective leads that will have a higher chance of converting to actual sales.

The first step in your Facebook Paid Advertising campaign is to create an account - otherwise, you will be unable to take advantage of Facebook traffic and the enormous money making potential that facebook paid advertising provides. After establishing your account, navigate to the Facebook ad page, where you will find a list of conditions required for marketers to meet before creating their Facebook Paid Advertising.

Do not forget to make sure your Facebook ad is creative and intriguing; even the most popular sites will not convert if no one wants to click on the advertisement. If you do not make the effort to create persuasive marketing material for your product, the inherent power of Facebook Paid Advertising will be lost and you will be effectively wasting your money on a Facebook ad.

The optimal Facebook ad consists of the following: a captivating picture that is 100 x 80 pixels in size, an appealing title of twenty-five characters, and supplemental text consisting of just 135 characters that will attract your target audience. Facebook's Design Your Ad feature will give you this information as well; the Facebook ad page is also the place where you input your URL information.

You will begin to narrow down your target Facebook ad audience once you have completed this step. The best way to determine your target Facebook ad audience is to use keywords-- look at the likes and dislikes and common traits of the people who would be most likely to purchase your product.

After your target Facebook traffic is established, you will select the type of advertising method you will employ-- whether it will be pay per impression (pay per view) or pay per click (PPC). In terms of success rate, there is no difference between the two methods-- so do not worry about which one may edge out the other. The only real difference is in cost-- though the difference will be minimal, so the choice is really a personal one.

Facebook Paid Advertising will truly revolutionize PPC marketing, So take advantage of it and take action!

If you want to get started on the Facebook Marketing Secrets that can create profitable results for your marketing campaign, just visit http://myonlinemarketingcourse.com/facebook-a/ for more information.
Within a short amount of time, Facebook Paid Advertising can create highly targeted traffic for your site. Just by making use of Facebook Paid Advertising and these Facebook Marketing Secrets.

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How to Create a Facebook Business Page: A 6 Step Guide

How to Create a Facebook Business Page

Also as Facebook changes regularly - this guide was written in April/May 2011.

This guide will take you through how to create a Facebook Business Page (aka Facebook Like Page).

Since the demise of the Facebook 'Static FMBL' application, it has been confusing for users of Facebook to create an effective 'Like Page' for their business, organisation or interest. I wanted to write this eBook guide to show that it is still easy to create a great Like Page with other, similar applications to the original Static FMBL application. I was confused earlier this year when these changes on Facebook occurred and found it very difficult to find direction on this. I did my own research and have condensed what I found into this guide. I hope it is useful.

This guide will show you how to create a Facebook Like Page for your business or organisation, including how to set up an initial Landing (or Welcome) Page (or Tab) to give a new visitor a great experience. Subsequently we will be writing other informative articles in this area about Facebook Like Page design and engaging with your Fans.

Step 1: How to Create a Basic Facebook Business Page:

1. The first stage in how to create a Facebook business Page is to set up a basic Business Like Page and then customise:

2. From your personal profile, go to any other company's or person's own Like Page.

3. Click on 'Create a Page' (located in the bottom left of the page)

4. The best choice on the next page for an effective Like Page is 'Brand or Product'; this can be fine-tuned later if necessary.

5. Next, you can choose the type of business/organisation you are, under 'chose a category'.

6. Then you can type the name of your brand (and name of your new Like Page) into the 'Brand or Product' box.

7. Your basic Like Page will now be created - ready for customisation.

8. The first 'tab' within your new Like Page that you will see is the helpful 'Get Started' page. Click the 'Update Category' button.

9. The 'Get Started' tab guides you through some of the things that you will need to and we will revisit this in a later guide. Our first priority is to customise your Like Page with a page known as a 'Landing' or 'Welcome' page (or Tab).

10. After you have confirmed the Category of your page ('Update Category'); you have created your basic Like Page.

11. You now have a basic Like Page set up; all ready to customise and make it more effective.

Step 2: Switching Between Your Personal Profile and Your New Like Page:

1. Now you have a new (basic) Like Page, you can switch between it and your Personal Page.

2. This is a new feature in Facebook. You can use Facebook as yourself (your Personal Profile) or as your business/organisation/interest (your Like Page).

3. To switch between the two, click on the 'Account' tab at the top-left of the page, then 'Use Facebook as Page'.

4. You will then be presented with all of the Like Pages that you have created (or that you are an administrator for - we will come on to administration of pages in another eGuide) see above.

5. Click on the 'Switch' button for the Like Page that you want to switch to.

6. You are then back to the 'Get Started' tab within your Like Page.

Step 3: Customising Your New Facebook Like Page:

Now that we have created a Facebook Business Page, we want to make your Like Page more appealing and more effective for you to build your Facebook community around your business/organisation/interest.

1. The first thing to do (as also suggested by the 'Get Started' guide) is to upload an image or logo.

2. This is straightforward: Click on 'Upload an Image'.

3. Then click on 'Choose File'.

4. This will then take you to a file explorer, allowing you to choose a picture or logo file from your own (local) computer.

5. Double-click on the photo that you want to upload.

6. This picture/logo (also sometimes known as an Avatar) is then published to the left-hand side of your Like Page.

7. Note: All pictures that you upload are also shown at the top of your 'Wall' tab also.

8. Steps 2 onwards on the 'Get Started' page can be carried out later, and we will be writing a further guide for these steps. We need to set up a Welcome page before these steps.

Step 4 continued: Setting up a Welcome Page.

Note: Part of how to create a Facebook Business Page is creating a Welcome Page. A Welcome Page is also sometimes known as a 'Landing Page' is it is where a visitor 'lands' the first time they access your Like Page.

1. From the 'Get Started' tab(page), click on 'Edit Page'.

2. You will arrive at the Manage Permissions tab.

3. You will need to go to the 'Apps' (short for 'applications') tab.

4. Facebook may ask you to switch back to your Personal Profile identity at this point. This is fine - click the 'Continue as You' button.

5. You will then be taken to the 'All Apps' (applications) part of Facebook.

6. Search for 'Static HTML'.

7. Then click on the 'Static HTML: iframe tabs' (with the star logo).

8. You will then be directed to the page for this App.

9. Click on the 'Go to App' button.

10. Facebook will then ask which of your Like Pages you would like to add this application to.

11. Choose the Like Page that you have just created.

12. Facebook will then ask you for confirmation that you want 'Static HTML: iframe tabs' to be added to your new Like Page; click on the 'Add Static HTML: iframe tabs' button.

13. Once confirmed, you will see that there is now a 'Welcome' tab included on the left hand side menu. This will become the page that all of our visitors see initially when they first arrive at your Like Page.

14. We can now go to our new Welcome tab and create some content for our Welcome page. Click on the Welcome tab to get Welcome Page screen.

15. We will come back to this page - so leave this internet explorer window open for now.

Step 5: Creating Content for Your Welcome/Landing Page

To create this content I use a company called Squarespace. Squarespace is a hosted web building tool that makes it very easy to create your own high quality web site(s). We are going to use it to create some HTML code to input into our Welcome Tab for our Facebook Like Page.

Note: You do not have to use Squarespace; there are many tools for doing this. What we are trying to achieve here is to create some content using a WYSIWYG (What You See Is What You Get) editor. This enables you to create content very easily - just typing in your copy (text) and inserting pictures, video, forms, et cetera, just the way that you would using Microsoft Word. Using these tools (or applications) you can then choose to view the HTML version of what you have created. You can then copy and paste this HTML code into your Welcome Page on Facebook and the Welcome Page will be created.

1. Once your Welcome Page content has been created in your WYSIWYG editor and you have viewed and copied the HTML version of that content, we are ready to past that HTML content into the Facebook Like Page Welcome tab.

2. We can then go back to the Facebook Welcome page that you should still have open (if not - don't worry, just go back to Facebook and open the Welcome page again).

3. Then right-click with your mouse and paste the HTML code into the top box from the two in the Facebook Welcome page editor.

4. You can then see the HTML code in the Welcome Page box.

5. Then click the 'Save and view tab' button to save what we have.

6. Then click on view your tab as a fan (or as a non-fan; it does not matter at this point).

7. You will then be able to see your new Welcome page as your visitors will.

8. We can still add more content in the form of pictures and video to make it more appealing, but the basic technical techniques have been covered here now.

Step 6 - Adjusting Settings For Your Welcome Page.

We now need to set our Like Page so that whenever a new visitor comes to our Like Page, they see the Welcome Page first.

1. From the 'Get Started' page click on the Edit Page button.

2. You will then see the 'Manage Permissions' page.

3. Currently the default Landing Tab will be set to 'Wall'.

4. Select the drop-down menu and change the option to 'Welcome'.

5. The Default Landing Tab is now set to 'Welcome'.

6. You can then click on 'View Page' to exit from the edit mode.

7. You can then navigate around your Like Page by using the tabs on the left of the page.

8. Each time you click on the Welcome page you will see the HTML version of the page. You just need to click on the 'Save and view tab' to see the page as your visitors will see it.

9. And view tab as a non-fan.

10. It is now possible to use a WYSIWYG/HTML editor (like Squarespace) to add further content to your Welcome page.

Watch out for subsequent guides, covering: Adding Video, Adding a Form Using an Autoresponder, Making your Welcome Page More Effective, Creating a Nice Username for your Facebook Page, Setting Up and Using Squarespace to create HTML and Effective Web Sites

(c) Copyright 2011 OrangeStamp Ltd

There are now more hits on average every day on Facebook than on Google. Facebook is a great way to expose your business to the world and your market place.

Martin Petts is the founder of OrangeStamp - a UK based consultancy that specialises in Social Media Marketing and helping business create an effective online presence. Focussing mainly on Facebook, it is relatively easy and very cost effective to use Facebook as source of traffic to your main web site and as a great lead generation tool.

Visit the OrangeStamp web site for more information on what we can help you with and advise you on: http://www.orangestamp.co.uk. Our Facebook page is also available at http://www.facebook.com/OrangeStamp.

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Create a Facebook Fan Page

You may have a Personal Facebook Profile and even belong to a few Facebook Groups, but do you have a Facebook Fan Page for your business? You may be missing out on one of the greatest marketing strategies if you don't. Today I want to share with you one way you can use Facebook for business: by creating an Official Facebook Page, also known as a Fan Page.

If you still aren't sure Facebook is right for your company, first I'm going to provide some statistics that may have you taking a second look, then I'll discuss why and how to set up a Facebook Page. Does Facebook really matter? Yes! Definitely yes! Here are some noteworthy facts about Facebook that clearly indicate its importance and potential impact on your company:

Half of Facebook's 400+ million users spend approximately 55 minutes on the site each and every day.
The average user has 130 friends and is connected to 60 pages, groups, and events-this means massive viral exposure for your content is possible.
People are sharing more than 25 billion items of interest (web links, news stories, blog posts, etc.) each month.
Women over 55 years old are the quickest growing group of users and the average person on Facebook is 35.

Hopefully you can see from those facts and demographics, your company belongs on Facebook and setting up a Facebook Fan Page for your business is an incredibly wise marketing tactic.

The Importance of Establishing a Facebook Page. The biggest distinction between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a page. This provides you, your business, and your page with SEO value-you will rank higher in Google when people search for your product or service. And because it's public, individuals don't have to have a Facebook account to view your page-there's no barrier to entry.

Even though you can only have one personal profile (with a limit of 5,000 friends), Facebook will let you set up several pages with an unlimited number of fans. You're also able to message all of your fans at once with a Fan Page, but can message only a few people at once on your personal profile. What's even better is that you can focus in on a targeted niche when you send a message. For example, you could message only females of a certain age in Dallas, Texas.

The viral potential of Facebook is also important to keep in mind. This means that posts on your Official Page's wall show up in the News Feed which reaches a broader audience on all of your fans' personal profile pages (remember the average Facebooker has 130 friends-that's an additional 130 people on average that view your post X the number of fans for your page).

Another common feature of Facebook is Groups, but bear in mind, Groups aren't public content and therefore, aren't indexed by the search engines.If you want to set up a Group, I recommend you first create an Official Page for your business, and then set up a Group as a subpart of your Page.

How to Create an Official Facebook Page. It's easy to set up a Page for your business on Facebook. Just go to the Facebook homepage and click on "Create a Page." Next, you'll either sign into your Facebook account or create a new one.

When creating your Official Page, keep in mind these success tips:

Work on it and create it before you publish it.
Rather than inviting all of your friends to "like" your page, only suggest it to those in your target market.
Build your page and content with SEO in mind - make your page keyword rich.
Interact and engage; start discussions, ask questions, get to know your fans.
Give fans something special-an incentive to become a fan. Maybe this is a coupon code, special discount, free gift, etc.
Connect your Page with your other social media accounts like your blog, Twitter, and YouTube (consider using an application like Involver).
Always be sharing interesting, relevant content, even if it's not your own.
Don't forget to build your list! Add an opt-in box for a free gift directly to your Facebook Page with an application like Static FBML, which lets you add custom HTML to any of your pages.

Creating an Official Facebook Page is just one way to utilize Facebook for your business. Want more ideas and training on how to monetize Facebook? In a free 76-minute webinar on Facebook Monetization you'll discover 8 specific action steps and marketing strategies you can implement immediately to begin monetizing Facebook in as little as 15-20 minutes a day. This was a MAXED-OUT webinar and now it is part of a training archive in a paid membership site, but Ashley Acker, Ph.D. is giving you instant access for free! Click here to access the webinar and create your Facebook Monetization Blueprint [http://facebook.buildyourmlm.com].

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How to Create the Right Facebook Groups to Promote Your Business

Facebook groups allow you to create great brand awareness for your business.

You have an option to join an existing group on Facebook as well as creating a new group. A group can be used as an efficient medium to promote your business on Facebook. Unlike Facebook pages, Facebook group cannot convince users to become fans but rather users have to contact you to join your group. Therefore, you have to prepare and implement a proper strategy to drive more web traffic to your business website through people who have already become members of your group.

Creating Your Group

While creating new Facebook groups, you have to spend some time in deciding its name and purpose. It is important to remember that Facebook does not allow you to change name of existing groups. Similarly, you also do not have any option to change the initial networking options. For instance, if you have chosen the networking option as global, you cannot subsequently restrict the appearance of your group. Similarly, the group can be open to be viewed by every Facebook user, but members have to be approved by you to join the group. It is always advisable to understand and implement the initial setting in a proper manner.

Make the Group More Interactive

You can convince more people to visit your website by interacting with them through Facebook groups. The group discussion boards are a great medium to communicate with members and encourage group conversation. Simply select a catchy title for a new thread and post some fresh details to collect comments, feedbacks and suggestion of other members. It is also advisable to reply to queries and questions posted on the discussion board to build a healthy relationship with members. The communication and interactions will further encourage members to visit your business website regularly.

Promote Your Group

For attracting more traffic to your website, you have to attract an increased number of Facebook users to join your group. Therefore, you have to consider using creation techniques to promote your Facebook groups. If you have selected the right group type, the group can be viewed by a Facebook user while browsing for groups of specific category and interest. Further, you have to upload relevant photos and videos to attract more people to join your group. You can even consider uploading promotional images of products you offer. When members are impressed with your promotional images, they will be interested to visit your business website to gather additional information.

Invite People to Join Your Group

As you have created your Facebook group to promote your business activities, you have to invite more Facebook users to join. More group members has an impact on diverting more web traffic to your business website. Along with sharing relevant information about your products or services, you can announce promotional offers and discounts at periodic intervals to boost sales.

Daniel Dwase is a Facebook marketing expert. Visit his website today to discover How To Harness The Power Of Facebook To Make Massive Online Profits.

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Even create your own Facebook business applications and marketing tools-

The idea behind using Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:

- Social Ads

- Pages

- Beacon

- Insights

- Platform

- Polls

These tools can help you to build awareness of your brand through Facebook and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using Facebook.

You can learn how to take further advantage of these features by visiting the facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads - and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other Facebook friends - they can leave comments and generally enhance the experience of a visit to your page.

You can use Facebook to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy - they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you'll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools - they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language - there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You'll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business - and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant

In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy

Even if they are on facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your facebook friends like your application, they will spread the word.

Leon Edward helps people to start, build, market and promote internet based home businesses and ways to earn money at home

Learn More about Facebook Business Applications at http://www.homebusinessit.com/facebookaplications

Learn the secrets to awesome success and wealth from the greatest minds in the field of personal achievement..Leon Edward recommends personal development training at [http://www.PersonalAchievementOnline.com]

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How Do You Create The Glue That Creates Social Media Friendships?

Engagement is the glue that creates the relationships between a seller and a buyer. Success in sales revolves creating a trusting relationship with your customer. Social media has taught us great life skills in creating the 'friendships' that are needed in creating this trust. Creating a social friendship revolves around "glue" and "grease"---people have to stick to you, come back to you and "grease"--- is content. Content is the reason why why people come to your sight and develop this deep relationship you need to sell.

Glue revolves around your brand. People have to be able to define and articulate just what you are about. Before they buy from you, they must trust you. Apple is a great example. Apple keeps coming up with new products. People buy their new products because of their brand, their "glue". Apple has a reputation for creating cool, elegant, products that makes the creation and transmission of content easy. It has gotten to the point that if Apple creates a product, people say, "Well, this product comes from Apple, it must be great". This is the benchmark that you need to be successful in selling. What you want is the following. When people see you come into their office, they must say to themselves, "Joe always has something that solves my problem for me". If you can develop this kind of atmosphere, closing is a just a self-fulfilling prophecy.
To create this kind of friendship you have to do things that convince a customer that you are in it for the long haul. Creating a friendship is critical to your sales success.

This friendship is the means by which people feel a sense trust for you, because friendship is based upon trust. When Toyota first began building a strong brand in the US they realized that they had to shed the impression that they were a Japanese company. To create a brand, Toyota had to do things that would make Americans see Toyota as an American company.

To do this, Toyota started building production plants in this country. In addition to that, the Japanese leaders bought houses in the communities that they lived in. In many cases, Toyota personal would volunteer for community services, again strongly linking Toyota to the towns that they worked in. This created a friendship for the Toyota brand. Toyota was able to expand its brand because of their personal relationship with the American public.

How do sales people create a relationship with their customers? They do it with engagement. They communicate with their customers. They have contests, they ask customers simply to rate their product. They ask their customers what they think. They offer free stuff.

Rihanna, the singer is a perfect example of this. Rihanna's music is edgy and that is controversial. At the present time she is making a movie. On her Facebook Page sometimes she places scenes from the movie and asks her fans what they think. This creates a relationship, a friendship with her fans and it keeps her name and her movie before the public. The movie won't be released until the summer of 2012. By constantly engaging her fans, Rihanna constantly creates buzz and interest in the movie. When the movie is released there will be a strong, engaged fan base for it. This is a benchmark for a salesman.. By engaging customersand creating a friendship with them, customers feel comfortable around the product you are selling.

Dean Hambleton
dnhambleton

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